advertising

• Facebook To Make Video Pitch To Advertisers Right Before The NewFronts
• ZEFR Will Help SoundCloud With Copyright, Advertising Opportunities

  ZEFR has teamed up with music distribution platform SoundCloud to help develop the audio site’s copyright filing and advertising options.

  
• Beachfront Looks To Expand Ad Efforts, Hires Fullscreen’s Jeff Chi To Lead Initiative

  Beachfront has hired Jeff Chi as the company’s first Vice President of Ad Sales and Monetization to lead its new advertising initiative.

  
• Tinder Tests Out Its First Ever Video Ad

  Dating app Tinder is testing out native video ads through a partnership with Bud Light and its "Up For Whatever" campaign.

  
• Google Preferred Advertising Program To Return To YouTube, Expand Internationally
• Snapchat’s Branded Content Reportedly Pulling In $100 CPMs
• YouTube’s February Ad Leaderboard Shows Top Super Bowl Performers
• Honda Will Be Presenting Sponsor For ‘Community’ On Yahoo Screen
• John Lewis Christmas Ad Is A Case Study For Facebook’s Video Influence
• What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover
• Honda Flips Between Night And Day With An Amazing Interactive Ad
• Will Snapchat’s New Ads Attract A Larger Creative Community?