advertising

• KFC Proves That, For Super Bowl Ads, TV Is No Longer Necessary
• Twitter Announces New Video Ad Product, Safety Council to Clamp Down on Trolling

  Ahead of its earnings report tomorrow, Twitter announced a new video ad product as well as a Trust & Safety Council to clamp down on hatespeech.

  
• Snapchat and Viacom Join Forces for Multiyear Ad Sales Agreement

  Television giant Viacom and new media vanguard Snapchat have inked a multiyear advertising deal in a bid to capitalize on one another's strengths.

  
• Instagram Exploring Longer Video Ad Format With 60-Second Spots

  Instagram has doubled the length of its video advertising format, enabling brands to share longer content in the vein of a traditional TV commercial.

  
• Snapchat Will Start Selling Sponsored “Lenses” To Brands, Starting at $450,000
• This Blank Video Makes A Point About YouTube View Counts
• Twitter Explores Its Niche, Considers Branded Content Advertising Strategy On Vine
• Russian Ad Agency Launches Brilliant Campaign Inspired By Dash Cam Videos
• Google: YouTube Ads Are Responsible For Drop In Ad Prices
• Digital Advertising Produced $49.5 Billion In Revenue In 2014
• Snapchat Halts Sale Of “Brand Story” Ads, Promotes Live Feed Spots
• Hannah Hart, Grace Helbig, Dude Perfect Featured In Next Round Of YouTube TV Spots