advertising

• Tumblr’s New Exec Talks About Advertising Plans
• YouTube Debuts New TrueView Ad Product Featuring Tailored Calls To Action

  Google notes that 47% of U.S. adults aged 18 to 54 -- or roughly 70 million people -- say YouTube helps them make buying decisions at least once a month.

  
• Sony-Owned Crackle Eyeing Virtual Reality Content, Interactive Ad Formats

  Crackle GM and SVP Eric Berger said that ads inside of virtual reality content could look vastly different from ads that appear within traditional videos.

  
• Monetizing ‘Live’? Facebook Now Testing Mid-Roll Ads Inside Broadcasts

  CEO Mark Zuckerberg is said to feel that pre-roll ads -- as popularized on YouTube -- detract from the viewing experience on Facebook.

  
• YouTube Helps Small Businesses Create Pre-Roll Ads With Its Director Suite
• Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017
• Two Years In, Google Preferred Keeps Working For Brands And YouTube Stars
• Tubefilter’s 2016 NewFronts Guide For All 38 Official Multi-Channel Network, Platform, And Industry Partner Events
• Google Says YouTube Ads Deliver Better Return On Investment Than Their TV Counterparts
• NBCUniversal, Vox Media Announce Cross-Platform Ad Sales Partnership
• Digital Advertising Predicted To Grow 15.7% In 2016
• Ranking Of Super Bowl Commercials Shows YouTube Ads Leaderboard’s Flaws