advertising

• Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube
• YouTube To Tout 6-Second ‘Bumper’ Ad Format At Sundance Film Festival Activation

  YouTube is partnering with a handful of ad agencies and filmmakers to pitch its six-second Bumper ad format to prospective marketers.

  
• Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot

  It marks an aboutface from last year's Super Bowl, when CBS only offered digital ads to marketers who'd also purchased television spots.

  
• Arnold Schwarzenegger’s Super Bowl Commercial Is YouTube’s Most-Viewed Ad Of 2016

  A Super Bowl ad for the game 'Mobile Strike' (starring Arnold Schwarzenegger) led the year-end edition of the YouTube Ads Leaderboard.

  
• In Last 12 Months, YouTube Says It’s Paid Music Industry $1 Billion From Advertising
• Facebook Spent $16.4 Million In A Month To Advertise Its Live Video Platform
• Facebook Pilots Real-Time Ads To Promote Live Broadcasts, Rolls Out Pre-Scheduled Streams
• A Conservative Super PAC Created A YouTube Vlogger To Swing Congressional Races
• Online Video Advertising Is Most Impactful In The Early Morning Hours (Study)
• Twitch Brings Ad Delivery In-House With New Technology That Hinders Ad Blockers
• Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016
• Tumblr’s New Exec Talks About Advertising Plans