advertising

• Snapchat Reportedly Seeking Nine-Figure Deals With Ad Agencies
• Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube

  Google is also rolling out new controls to give users more oversight of the kinds of ads that they will see on Google and YouTube.

  
• YouTube To Tout 6-Second ‘Bumper’ Ad Format At Sundance Film Festival Activation

  YouTube is partnering with a handful of ad agencies and filmmakers to pitch its six-second Bumper ad format to prospective marketers.

  
• Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot

  It marks an aboutface from last year's Super Bowl, when CBS only offered digital ads to marketers who'd also purchased television spots.

  
• Arnold Schwarzenegger’s Super Bowl Commercial Is YouTube’s Most-Viewed Ad Of 2016
• In Last 12 Months, YouTube Says It’s Paid Music Industry $1 Billion From Advertising
• Facebook Spent $16.4 Million In A Month To Advertise Its Live Video Platform
• Facebook Pilots Real-Time Ads To Promote Live Broadcasts, Rolls Out Pre-Scheduled Streams
• A Conservative Super PAC Created A YouTube Vlogger To Swing Congressional Races
• Online Video Advertising Is Most Impactful In The Early Morning Hours (Study)
• Twitch Brings Ad Delivery In-House With New Technology That Hinders Ad Blockers
• Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016