advertising

• AT&T, Verizon Pull Ads From YouTube Fearing Placement Against Extremist Videos
• As U.K. Brands Boycott YouTube, Google Announces New Ad Safeguards

  YouTube will be “taking a tougher stance on hateful, offensive, and derogatory content” -- and this extends to what content is allowed on the platform.

  
• Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K.

  Ads in the U.K. reportedly ran against videos from former Ku Klux Klan Imperial Wizard David Duke and Muslim preacher Wagdy Ghoneim.

  
• Agencies Retell Classic Books Using YouTube’s Six-Second Ad Format

  YouTube challenged several top ad agencies to retell classic literature using the video site's six-second pre-roll ad format.

  
• Facebook Has Started Testing Ad Breaks (AKA “Mid-Roll Ads”) In Videos And Streams
• YouTube’s Oona King: “Black Millennials Want To See More Inclusive Advertising”
• Advertisers Love YouTube, Just Ask Snapchat
• YouTube Plans Audit To Prove To Marketers That Its Ads Are Effective
• In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads
• Yes, We Finally Have Digital’s Super Bowl Ad: Snapchat Lenses Create A “Big Game” For Digital
• Facebook Unveils New Ad-Planning Tool, Expanded Third-Party Measurement Partnerships
• The January Video Ad Rate Blues: Here’s Why CPMs Plummeted This Month