News

• GNC is getting into business with TikTok collective Sway House
• YouTube Millionaires: What happens when you want to be “like Mike,” but aren’t a super-athlete? Ask this YouTuber.

  It's tough to be "like Mike" (like that Mike, at least) when you stop growing at five-foot-ten and aren't exactly a super-athlete.

  
• MrBeast joins LinkedIn (Exclusive)

  MrBeast, who has amassed a stunning following on YouTube and beyond, is set to put a stake in the ground on professional platform LinkedIn. 

  
• John, Hank Green to kick off 15th ‘Project 4 Awesome’

  YouTube icons John and Hank Green are celebrating the 15th anniversary of their Project 4 Awesome charity venture. P4A sees the Green brothers coming together with fellow creators to raise money for charity in action-packed streams, where stars like Flula Borg and Anna Akana engage in stunts and challenges – such as performing sock puppet theater or drinking bean smoothies – to incentivize donations.

  
• The D’Amelios to develop creator tools, newsletter with Facetune maker Lightricks
• The Smiles Family is starting strong on YouTube. One catch: they’re not an actual family.
• TikTok, Conde Nast ink partnership for exclusive content, ads
• Creators On The Rise: YouTube is Carrah Aldridge’s side gig. She’s hoping Shorts can make it her career.
• Creators can run ads in Facebook Reels. And take home a cut of the revenue.
• YouTube wants TV ad dollars. So it’s going to the Upfronts.
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 02/20/2022
• Logan Paul to host ‘slap fighting’ event with Arnold Schwarzenegger
• YouTube basketballer ‘The Professor’ launches $CROSS creator token
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/20/2022
• Instagram lets users set daily time limits. Now it appears to be raising them.
• YouTube is “really focused” on helping users find live streams, says Neal Mohan
• Snapchat launches AR campaign tackling mental health issues among Black communities
• Jamal Edwards, who harnessed YouTube to revolutionize British music, dies at 31
• TikTok mourns beloved cat Pot Roast: “She was done fighting”
• YouTube doesn’t let its algorithm recommend conspiracy videos. But it can’t stop people from linking to them…right?
• Reese Witherspoon’s Hello Sunshine bringing World Of Women NFTs to TV, film
• On The Podcast: An adverb has never worked so hard in a press release
• Emma Chamberlain gets immersed in Pacsun with new campaign, digital avatar
• Victoria’s Secret recruits TikToker Remi Bader as ambassador, size consultant