TikTok's CPMs are reportedly lower than some of its competitors, and that is helping it move inventory amidst a tough economic climate.
TikTok
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TikTok’s creator marketplace is tapping talent managers
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TikTok’s plan to get more agency dollars includes cheap ads
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IMDb wants TikTok users to talk up their favorite movies and shows
Users can also pin movies and TV shows to favorites tab of their TikTok profiles, so people who visit their pages know if they're currently digging Avatar: The Way of Water or mourning 1899's cancellation (or both).
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TikTok’s 18-and-up videos have arrived. Don’t get the wrong idea about what that means.
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TikTok just predicted the three biggest trends of 2023
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In the United States, it’s time to TikTok Shop
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JoJo Siwa “wiggle wiggles” in Ocean Spray’s new TikTok campaign
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Is TikTok suppressing views on voting-related videos? A new study says yes. It says no.
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Lurkers beware: Your TikTok Favorites will now be revealed to the creators of those videos
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Is your small business looking to get big on TikTok? Enroll in the TikTok Academy.
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TikTok rolls out monetization for makers of its “most engaging” content
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