News

• Shane Dawson, Jeffree Star To Fete Beauty Collab At Mall Of America, As Series Production Is Ongoing
• Ryan ToysReview Changes Clunky Channel Name, Launches Spanish-Language Hub

  The massively popular -- though awkwardly-named -- Ryan ToysReview YouTube channel has been re-christened. Eight-year-old Ryan Kaji, who has amassed 22.3 million subscribers on the strength of his toy unboxing videos, has renamed his flagship YouTube channel Ryan’s World -- a nod to the entertainment brand that Kaji and his parents have developed alongside studio partner Pocket.watch.

  
• Target Hones YouTube Presence In Massively-Viewed Collabs With Michelle Phan, Emma Chamberlain

  After launching its yearlong influencer marketing initiative dubbed #TargetTalent in September, predominantly on Instagram, the mass retailer is now honing its YouTube presence -- to massive success straight out of the gate. 

  
• YouTube Millionaires: Erik The Electric Undertakes The Internet’s Most Intense Eating Challenges

  Erik Lamkin has a great many skills. He’s an accomplished guitarist (and prefers playing electric, hence his channel name Erik The Electric), he’s a biker, and he’s great at figuring out what kind of content his more-than-a-million YouTube subscribers want to see.

  
• Music Video Upstart ‘Triller’ Says It’s Taking On TikTok Amid $28 Million Series B
• YouTube Drops Trailer For First Interactive Film From Markiplier, Rooster Teeth
• YouTube Founder Chad Hurley Raises $8.5 Million For Fan-Centric Sports Game Startup ‘GreenPark’
• Jeffree Star Cosmetics Forecasts Shane Dawson Collab Will Generate $35 Million In Morphe, Online Sales
• YouTube Vet Akilah Hughes To Co-Host Daily News Podcast For Crooked Media
• YouTube Millionaires: Star Stand-Up Comedian Josh Wolf Snags 1 Million-Strong Audience On YouTube
• Rooster Teeth’s Podcast Network, The Roost, Unveils Slate Of 3 Scripted Series
• Shane Dawson Launches Online Store With Jeffree Star’s Killer Merch, All Items Promptly Sell Out