Insights

• Insights: How Smaller VOD Services Can Attract Subscribers Amid Epic Competition
• Insights: Apple And Comcast Giveaways May Net Tens Of Millions Of Subscribers And Send SVOD Super Derby Back To Where TV Started

  Just as major tech and entertainment companies are about to start racing each other for online subscribers, giveaways from Apple and Comcast look like they skew the results. Could this race send us back where we started, with ad-supported free content from a handful of big companies? Yep.

  
• Insights: Music’s 360 Deals Come To The Hypercompetitive Video Streaming World

  It's not enough to just stream video in the hypercometitive OTT business. You have be holistic in your approach, with events, merchandise, and so much more. Be one with your fans.

  
• Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports

  As esports continues to see explosive growth, brands and platforms are placing bets on favorite gamers and creating premium content opportunities to engage fans. One of the latest: LVL UP, an IGTV series hosted by esports commentator and influencer Alex ‘Goldenboy’ Mendez and sponsored by Subnation and IMGN. 

  
• Insights: The Future Of The NFL Is TikTok, And Other Hail Mary Passes For Continued Relevance
• Insights: Netflix Triples Down On Oscar-Season Strategy, And It Matters More Than Ever
• Insights: ViacomCBS, Tumblr, And Houseparty – The Companies We Keep, And Those We Can’t
• Insights: With Ninja’s Nifty Mixer Move, Live Streaming Leaps To Its Next Era
• Insights: How Netflix Is Building Its Global Reach One Acquisition At A Time
• Insights: Netflix Tumbles But Who Can Take Advantage?
• Insights: VidCon And Its Influencers Are Bigger Than Ever, But What About The Kids?
• Insights: As Our Cultural Lives Go Fully Digital, How Will We Signal What We Care About?