Insights

• Insights: Adapting Hollywood To The Pandemic, And What Happens Hereafter
• Insights: How Online Creators Can Thrive, And Help Others Survive, In Our Plague Year

  The COVID-19 pandemic has transformed life, and is creating opportunities for online creators to thrive with captive audiences. But please, do it right.

  
• Insights: Taking TikTok Hype Houses Mainstream—What Could Go Wrong?

  The TikTok Hype House is living up to its name, complete with legal fights. But what happens if we bring the Hype House approach to politics, epidemiology and #MeToo? Epic.

  
• Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

  A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020.

  
• Insights: The Death Of Cookies Opens New Opportunities For Influencer Marketing
• Amid A Sudden Gold Rush, Is Podcasting’s Market “Anyone With Ears?”
• Quibi’s Oscar Ad Blitz A Decent Start Amid Disney Networks’ Promotional Blizzard
• Tentpole Events Boost Celebs’ Engagement On Social
• Insights: Frumpy Hulu Sharpens Its Edge With Reorg, Big Sundance Deals
• Insights: Streamers’ Low-Key Sundance Start Still Showcases Tech-Powered Filmmaker Resourcefulness
• Which Celebrities’ Super Bowl Teasers Are Scoring The Most Engagement?
• Insights: Will Peacock’s Throwback Approach Take Flight For Comcast?