Industry

• Partner Up! YouTube NextUp’s New Theme Is Creator Collaborations
• Viewers Are 12.2% More Likely To Remember A Completed Pre-Roll Ad

  A study by TubeMogul has revealed that users who sit through an entire pre-roll ad are 12.2% more likely to associate the ad with the brand.

  
• YouTube Creator Playbook’s Third Edition Focuses On Engagement

  YouTube's Creator Support Team has released a third edition of its Creator Playbook, with new multimedia tips focusing on engagement.

  
• Fullscreen To Spend A Cool Million On Marketing For Smaller Channels

  Fullscreen network is hoping to prop up its lesser-known channels through one million dollars in marketing on its Gorilla technology.

  
• ‘Ugly Betty’ Star Michael Urie, $1000 Prize Headline Tubefilter Meetup
• ‘Gangnam Style’ Cracks 800 Million Views, Now #1 All Time On YouTube
• Maker Studios Set to Raise $40 Million Round, Led by Time Warner
• Could Yahoo Be The Media Giant That Snatches Up Maker Studios?
• News Media Sees Boon In Video Rankings As Google Continues Slight Dip
• Time Warner May Invest In Maker Studios And Its 1.7 Billion Views
• Red Bull, Google Declared Top Companies For Branded Social Video
• YouTube Firing Off Another Funding Round For Its Original Channels