It's good times for influencers, as brands realize they control troves of first-party data for more powerful marketing campaigns and long-term relationships.
David Bloom
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Amid A Sudden Gold Rush, Is Podcasting’s Market “Anyone With Ears?”
A week of big deals and big talk at a big conference suggest that the gold rush in podcasting is in full flower, and well it should be.
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Quibi’s Oscar Ad Blitz A Decent Start Amid Disney Networks’ Promotional Blizzard
Two months before its debut, Quibi used the Oscars to dramatically increase its marketing profile. But given the noisy competition, the mobile service has a lot of work ahead.
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