David Bloom

• Insights: Taking TikTok Hype Houses Mainstream—What Could Go Wrong?
• Insights: The Death Of Cookies Opens New Opportunities For Influencer Marketing

  It's good times for influencers, as brands realize they control troves of first-party data for more powerful marketing campaigns and long-term relationships.

  
• Amid A Sudden Gold Rush, Is Podcasting’s Market “Anyone With Ears?”

  A week of big deals and big talk at a big conference suggest that the gold rush in podcasting is in full flower, and well it should be.

  
• Quibi’s Oscar Ad Blitz A Decent Start Amid Disney Networks’ Promotional Blizzard

  Two months before its debut, Quibi used the Oscars to dramatically increase its marketing profile. But given the noisy competition, the mobile service has a lot of work ahead.

  
• Insights: Frumpy Hulu Sharpens Its Edge With Reorg, Big Sundance Deals
• Insights: Streamers’ Low-Key Sundance Start Still Showcases Tech-Powered Filmmaker Resourcefulness
• Insights: Will Peacock’s Throwback Approach Take Flight For Comcast?
• Insights: Deepfake Videos Go Commercial! In Election Season! WCGW?
• Insights: Two Months In, Apple TV+ And Disney+ Hit The Churn Zone
• Insights: Talent Wars And Hot Trends Reshape Game Streaming For The Long Term
• Insights: Seven Social Media Trends That Point To A Vexing 2020 For Creators, Brands
• Insights: ‘Tis The Season For Instagram Sponsored Posts, But Perhaps ‘Tis Too Much?