News

YouTube Collective ‘The Boys’ Sells Roughly $12,000 Worth Of Feet Photo NFTs

YouTube collective The Boys, best known for their gaming and TikTok reaction videos — which has led to 2 million subscribers on a joint channel as well as 25 million across each their individual hubs — have entered the buzzy NFT space with a hefty helping of humor.

The group — which predominantly consisting of Mully, JoshDub, EddieVR, JuicyFruitSnacks, and Your Narrator, but frequently features other collaborators as well — dropped their debut non-fungible token launch yesterday. (NFTs are a form of cryptocurrency that can be purchased and traded like a collectible, most frequently in the form of digital art. It’s a medium that’s increasingly being embraced by creators like Logan Paul, Elijah Daniel, and Zach Hsieh).

Cleverly, The Boys chose to design their tokens in the form of foot photos — a wink at the popular fetish that proliferates across YouTube and the wider web. The Boys’ inaugural NFT collection comprises 50 tokens — or 50 unique feet pics shot by the guys — with each being put up for sale at auction that ran for 24 hours.

Subscribe to get the latest creator news

Subscribe

You can check out the auction — which just closed — right here, with bids for the 50 tokens totaling roughly $11,900. The most expensive foot photo was Your Narrator’s Blue Foot picture, which sold for a cool $1,200.

The release was hosted by NFT platform Bitski, which says it abstracts away the blockchain complexities involved in selling NFTs and enables consumers who are new to cryptocurrency to purchase them with a credit card.

“The Boys have grown their audience from being at the forefront of internet culture, and this NFT drop with Bitski is the perfect example of that,” Grace Watkins, the CEO of Click Management — which manages the guys — said in a statement. “We are excited to continue to explore ways for creators to connect directly with their audiences to deliver unique content.”

Share
Published by
Geoff Weiss

Recent Posts

Fox’s new digital IP division is giving creators cash, ads, and distribution to make their next hit series

There's been a lot of chatter lately about the increasing interweave of the creator industry…

2 days ago

At VidCon, a pickleball competition will bring more visibility to creator sports tours

Creators have already established themselves as the next generation of professional sports broadcasters. Can they…

3 days ago

Epic Games has now paid over $1 billion to the creators of Fortnite’s “Islands”

Three years after Epic Games launched the Unreal Editor for Fortnite (UEFN), creator payouts associated…

3 days ago

The British Film Institute’s video archive will preserve the weird and wild sides of web culture

The British Film Institute is committing to the preservation of internet history, no matter how…

3 days ago

Uscreen has helped content creators make over $1 billion with membership programs, white-label apps, and more

Here in 2026, the global content creator economy is a $250 billion juggernaut that grows…

4 days ago

Report: Nearly 60% of videos recommended to new TikTok accounts are AI slop

YouTube has taken some steps to reduce the volume of AI slop on its platform,…

4 days ago