Instagram may be looking to add a new dimension to its episodic video hub IGTV.
According to reverse-engineering technician Jane Manchun Wong, the episodic video hub may be experimenting with a new ‘Video Reactions‘ option that would enable viewers to respond to IGTV content with videos of their own.
The option, as uncovered by Wong with a screenshot (below), appears to be baked into the upload process, where creators can choose to enable ‘Video Reactions’. Social Media Today notes that this is similar to the ‘Reactions’ option that has existed on TikTok since 2018. That feature, when selected, records video of viewers as they’re consuming a clip, and then enables them to superimpose that reaction over the original video anywhere around the screen.
In addition to Reactions, TikTok offers a ‘Duet‘ option, where a creators can film a collab of sorts via a split-screen orientation featuring two disparate clips.
And reactions aren’t the only feature with which IGTV is experimenting — amid a fairly tepid response since the platform’s launch in 2018. Most crucially, Instagram confirmed last month that it is internally prototyping a Partner Program — or ad-share monetization — that would enable creators to get paid for their IGTV content.
"I want to travel the whole world one day. Through space, to the moon, different…
In recent years, social media companies have explored an interesting query: Do individual users understand…
When Dan Clancy took over as Twitch's CEO back in 2023, he ingratiated himself with…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
It's hard to believe it's already been more than five years since YouTube Shorts was…
Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…