[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by OpenSlate. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

It’s another installment of the weekly Tubefilter Chart of the Top 50 Most Viewed U.S. YouTube Channels and a quasi-sport is back in the top spot.

Chart Toppers

At the top of the chart this week is WWE. The YouTube home of World Wrestling Entertainment slammed down nearly 77.2 million views during the seven-day stretch. In the #2 spot is FunToyzCollector (or the channel previously known as DisneyCollectorBR). The proto-typical channel all about adults playing with and unboxing children’s toys amasses more than 69.5 million views during the week.

That puts Taylor Swift in third place. The international country-turned-pop star’s channel’s view count continued its downward slide to bottom out at more than 67 million views. Next up is The Tonight Show Starring Jimmy Fallon. The YouTube destination for Fallon’s eponymous late night talk show had a great week on YouTube, netting nearly 64.5 million views.

And rounding out the Top 5 is BuzzFeedVideo. The main channel of the popular social website known for its listicles, irreverent quizzes, and hard news racked more than 61.5 million views on the week.

Top Gainers

The honor of one of our Top Gainers in the U.S. this week goes to The Ellen Show.

The YouTube repository for clips from Ellen DeGeneres’ daytime talk show had a great week on the internet. Videos of Ellen and her guests (one of which was Hillary Clinton) dancing, whipping, and nae nae-ing helped the channel to a 74% week-over-week increase in views, more than 33.7 million views on the week, and the #16 spot on the U.S. chart.

Channel Distribution

The top 50 most viewed U.S. YouTube channels this week amassed a total of 1,653,873,409 views. Here’s the distribution of a few of those channels by multi-channel network:

• VEVO: 17 channels in the U.S. Top 50, with Taylor Swift the highest-ranked channel of the network at at #3.
• Maker Studios: 4 channels in the Top 50, with DisneyCarToys at #7.
• Fullscreen: 3 channels in the Top 50, with FamilyFunPack at #6.
• BuzzFeed, Collective Digital, Movieclips: 2 channels each in the Top 50, with BuzzFeed’s BuzzFeed Video at #5, Collective’s Good Mythical Morning at #46, and Movieclips Movieclips Trailers at #21.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by subscribing to our newsletter,following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

OpenSlate is a video content analytics platform that tracks more than 250,000 YouTube video channels and measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate helps marketers, producers and agencies hone their online video marketing strategy.

Filed under: Articles, News, Statistics, YouTube, Youtube Chart by Joshua Cohen
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Like many of YouTube’s other premier multi-channel networks, Fullscreen is looking to build up its digital presence by attracting Canadian viewers, creators, and brand partners. It has announced a multi-year partnership with the CBC to create the CBC|Fullscreen Creator Network, which will provide new opportunities for Canadian creators within the Fullscreen network.

At launch, the CBC|Fullscreen network will encompass 2,000 Canadian creators from with Fullscreen’s massive network of more than 70,000 partner channels. Among this group are a number of well-known Canadians who are partnered with Fullscreen, including Vine stars Chris and Crawford Collins, young singer Johnny Orlando, and tech enthusiast Lewis Hilsenteger of Unbox Therapy.

The creators within the CBC|Fullscreen network will unlock a number of new services. They will be able to work with the CBC to create new content for distribution across digital, TV, and radio, while also connecting with international brands and north-of-the-border initiatives like the TD Kids Book Club. The CBC, for its own part, gains access to young, passionate audiences associated with Fullscreen’s digital stars. It has already reached out to the digital community through Jumping Screens, a workshop it launched alongside the Canadian Film Centre.

“With CBC|Fullscreen, we’re building a new model in the Canadian marketplace that puts the next generation of talent at the core of linear and digital entertainment in collaboration with one of the most respected broadcasters in the world,” said Fullscreen President Ezra Cooperstein in a press release. “This is a major win for creators and brands.”

Other MCNs that have recently launched their own Canadian initiatives include AwesomenessTV, Collective Digital Studios, and Kin Community.

Filed under: Articles, Featured, Fullscreen, News by Sam Gutelle
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According to US News & World Report, Harvard Medical School is the nation’s top medical school for research. How, you may ask, do the students at HMS learn to become to best doctors in the country? With YouTube videos, of course. According to The Boston Globe, HMS has decided to revamp its curriculum, and it is favoring didactic YouTube videos over heavy, dull textbooks.

One professor, Dr. Richard Schwartzstein, has created a number of videos, all between five and eight minutes, which he expects his students to watch outside of class. The videos demonstrate concepts like tying surgical knots and identifying specific body parts, and by watching them over and over, students can learn at a quickened pace. As Schwartzstein puts it, students don’t have the patience for textbooks anymore. Rather than reading through dense paragraphs, they would much rather look up relevant information on Google. “My job, in the time that we’re together, student and teacher, is to teach you what you can’t Google,” said Schwartzstein.

Should Schwartzstein wish, he could also assign videos from his HMS colleagues. The school hosts its own YouTube channel, where, among other content, it has shared a series of videos in which its faculty members explain why Science Matters.

HMS won’t post full lectures on YouTube, in order to encourage students to actually show up at class. However, for those who want a med school education without ever setting foot in a classroom, some other prestigious universities, such as Stanford, have shared entire lectures online.

Filed under: Articles, Educational, Featured, News by Sam Gutelle
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The return of Star Wars to American cinemas is just three months away, and Coffee-Mate is spreading the hype. The coffee company has a new line of Star Wars-themed bottles, and in order to spread the word about them, it has sponsored videos from YouTube stars Matthew Santoro, iJustine, and Toby Turner.

For its YouTube campaign, Coffee-Mate teamed up with the Reach Agency, which specializes in branded projects on social media platforms. The three participating creators in Coffee Mate’s push have more than 13 million subscribers between them and together achieve millions of views each day, guaranteeing a wide impact.

Each of the three creators put their own spin on Coffee-Mate’s brand. Santoro uses the partnership as an excuse to share five facts about coffee, iJustine dons a blindfold for a taste test, and Turner does his best impressions of the Star Wars characters featured on the containers. Santoro’s and iJustine’s videos can be found on their respective YouTube channels; Turner’s, on the other hand, is available on Facebook.

“We’re excited that our new Coffee-Mate Star Wars creamers will reach the communities of some of our favorite social tastemakers, iJustine, Matt Santoro and Toby Turner,” said Kevin Holmes, marketing manager at Coffee-Mate. “The partnerships made sense since these YouTubers and Coffee-mate are all about pouring some epic into each day.”

Coffee-Mate is planning additional promotion of its Star Wars collection through an upcoming partnership with Zoo, Google’s in-house creative marketing team. The fruits of that partnership will go live in October.

Filed under: Articles, Branded Entertainment, Featured, News, Reach by Sam Gutelle
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This fall, for the sixth time, Amazon Studios will simultaneously premiere a batch of new pilots and ask for input from its viewers. The programming wing of the online retailer has announced the six programs that will make up this new pilot season, and as we expect, there are plenty of familiar names and intriguing premises among the loglines.

Two of the new pilots are particularly star-studded. One, Highston, was first revealed back in April. It comes from executive producer Sacha Baron Cohen and centers on its titular teenager, who interacts with famous people only he can see, much to the chagrin of his parents (played by Chris Parnell and Mary Lynn Rajskub). Another pilot, One Mississippi, is based on the life of Tig Notaro and co-written by Notaro and Juno’s Diablo Cody. Louis C.K. serves as one of that project’s executive producers.

Amazon’s recent pilot seasons have delved more fully into a diverse array of genres, and the new set includes a few programs that will explore new territory for the digital platform. Edge, based on a best-selling book series, could become Amazon’s first western series, and Z, which stars Christina Ricci as Zelda Fitzgerald, could be the platform’s first bio-series. Another historical series, Good Girls Report, focuses on a team of female news researchers in the late 60s.

The last of the six announced pilots, Patriot, is a political thriller that centers on an intelligence officer.

“Our latest pilot season brings together a diverse group of shows that we think customers will really enjoy,” said Roy Price, VP of Amazon Studios, in a press release. “We have something for everyone in this season and I am excited to see which shows spark conversation amongst our customers and what they want to be made into series.”

Amazon’s previous pilot seasons have resulted in a number of successful series, including the critically acclaimed Transparent and the well-received crime drama Bosch. Most recently, Amazon premiered a pair of new pilots, from which it picked up Bryan Cranston and David Shore’s Sneaky Pete. Which pilots will join Amazon’s other shows in the land of full series orders? We’ll be able to add our input when the new pilot season launches sometime in the fall.

Filed under: Amazon Studios, Articles, Featured, News by Sam Gutelle
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[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by OpenSlate. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart.

It’s another installment of the weekly Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and a Turkish music conglomerate is back in the top spot.

Chart Toppers

It’s been a while, but a Turkish music network is back in the #1 spot. netd müzik is the video on demand website, multi-channel network, and YouTube channel owned by the Doğan Media Group that gets a ton of views from Turkish music enthusiasts around the world. It racked up more than 77.4 million views in the last seven days. WWE is next up in second place. The YouTube home of clips of World Wrestling Entertainment slammed down nearly 77.2 million views during the week.

In third place is ItsBabyBigMouth. The Canadian YouTube channel dedicated to the toys one finds inside Kinder Surprise Eggs cracked open almost 74.8 million views. Up next in the #4 spot is LittleBabyBum. The YouTube repository for all of the favorite songs from your childhood scored nearly 72.5 million views on the week.

And rounding out the Top 5 is FunToyzCollector (aka DisneyCollectorBR). The prototypical unboxing channel for children’s toys ended the week with more than 69.5 million views.

Top Gainers

The honor of one of our Top Gainers this week goes to The Tonight Show Starring Jimmy Fallon.

The YouTube home of Jimmy Fallon’s eponymous late night talk show had another great week online. The show’s reoccurring Wheel of Musical Impressions segment always gets a lot of views, and the recent installment with Ariana Grande is no exception. Grande’s Celene Dion, Christina Aguilera, and Britney Spears impressions quickly racked up an eight-figure view count, helping Fallon’s channel to a 57% week-over-week increase in views, almost 64.5 million views on the week, and the #9 spot on the worldwide chart.

Distribution

All in all, the top 50 most viewed YouTube channels accounted for 2,278,724,119 views last week. Here’s the distribution of a few of those channels by multi-channel network:

• Vevo: 7 channels in the Top 50, with Taylor Swift at #8.
• Maker Studios: 6 channels in the Top 50, with PewDiePie at #10.
• AIR, BuzzFeed, Fullscreen, XMediaDigital: 2 channels each in the Top 50, with AIR’s Miss Katy at #31, BuzzFeed’s BuzzFeed Video at #11, Fullscreen’s FamilyFunPack at #12, and XMediaDigital’s mashamedvedtv at #7.

And here’s the distribution of the this week’s Top 50 YouTube channels by country of origin:

• United States: 23 channels in the Top 50.
• Great Britain: 5 channels in the Top 50.
• Canada, India: 4 channels each in the Top 50.
• Russia, Spain, Thailand, Ukraine: 2 channels each in the Top 50.
• Ireland, Netherlands, Philippines, Puerto Rico, Sweden, Turkey: 1 channel each in the Top 50.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

OpenSlate is a video content analytics platform that tracks more than 225,000 YouTube video channels and measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate helps marketers, producers and agencies hone their online video marketing strategy.

Filed under: Articles, News, statistics, Statistics, YouTube, Youtube Chart by Joshua Cohen
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Zach King, a special effects ace whose six-second bursts of creativity have earned him more than a billion loops on Vine, has proven himself to be an effective brand partner. Among his many sponsored projects, he’s created videos for Sony, Red Bull, and Best Buy. For his latest partnership, King has teamed up with NBC for a 360-degree video that promotes the upcoming premiere of Heroes Reborn.

In the video, King and two other content creators–Sam Wickert of SoKrispyMedia and Aaron Benitez of VFX Bro–sit around in a living room eating pizza. This simple premise is spiced by through the introduction of superpowers, enabled through the magic of special effects. King replicates single objects, Wickert enlarges them, and Benitez realizes them out of printed pictures. Thanks to the video’s 360-degree presentation, viewers can pan around the room, taking in the superpowers from whichever angle they choose.

The video is kind of clunky on desktop browsers; viewers who wish to follow the action will have to quickly zip around the screen, lest they miss any of the special effects. It’s a bit smoother on mobile, where dragging the point-of-view to face the speaker is a much easier proposition. The bottom line is that Zach King is cool, 360-degree videos are even cooler, and NBC is bullish on both of them.

Heroes Reborn, which serves as a successor to the late-2000s superhero series Heroes, premieres its first season on NBC on September 24.

Filed under: Articles, Featured, News, Web Series by Sam Gutelle
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When Will Keenan left his position at Endemol Beyond last month, we were curious to see where he would end up. Now, we have our answer. Keenan, a veteran of both Endemol’s multi-channel network (MCN) and Maker Studios, has landed at Streamup, a startup that is looking to compete in the up-and-coming world of live streaming video. His job title is President and Chief Content Officer.

Streamup, which is still in beta, sells itself on the fact that it is a producer of original live streaming content and a curator of live streaming talent, not just a platform on which those creators can share their streams. Keenan describes it as the first “live MCN,” suggesting a network of partners who will work with Streamup and share revenue earned from pay-to-view events and branded content.

With this approach, Streamup will be able to differentiate itself from the many other companies that have already carved out their own niches in the live streaming space. The most successful of these companies is Twitch, which has built a thriving empire based around live streams of video games. YouTube, in building its own gaming hub, has also put an emphasis on live streams. Other companies such as Periscope and Meerkat offer more social takes on live streaming; both of those platforms have secured high-profile users in order to build up their respective audiences.

The “MCN-style” approach of Streamup will pair well with Keenan’s skills. In his previous role, he helped build the Endemol Beyond network, whose partners include beauty star Michelle Phan and Viner Brittany Furlan. “I’ve been saying the past few years Virtual Reality(VR)/360-Video & Real-Time/Live-Streaming were the next big digital frontiers, and now methinks I’m about to prove it with Streamup,” Keenan told Tubefilter.

According to Variety, Streamup has accrued 20 million monthly users in less than a year of activity. Its current plan is to emerge out of beta in January 2016.

Filed under: Articles, Featured, News by Sam Gutelle
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On the day Jordan Paul turned on Periscope while cleaning his apartment, the young creator had no idea that casually busting a move while picking up after himself would spark a dance revolution. Taking note of the positive reception of that particular early broadcast, Paul launched a nightly dance party on his channel, an event that has since pulled in viewers by the thousands and earned him over 1.5 million “hearts” (Periscope’s system of popularity measurement) in the process. While the Periscope platform and its first wave of creators are still emerging, Paul’s visibility suggests he could be part of a new generation of stars that have broken past the confines of the YouTube audience.

But, for those who may suggest there exists a divide between platforms and the creators who inhabit them, Paul, who began on YouTube, says it’s more just a matter of catching the audience at the right time.

“I was on YouTube for a while, just recording my life. I thought it was just a cool way to have everything on record. Once I decided to take on YouTube more seriously, my channel grew a little bit, but not in the way I wanted to,” Paul says.  “I downloaded Periscope the day it came out. I’ve had it for a while before the dance party started. One day, I was in my apartment, and I saw it was dirty. I thought, ‘I’ll start my Periscope so someone can hold me accountable while I clean.’ I put music on, and as I was cleaning, I started dancing. People started suggesting songs. Then, the apartment was clean, and there were still people watching, so I said, ‘let’s have a dance party!’ People loved it. I decided to do it again more officially the next day. From there, it became every day. It took off. I’m better at Periscope. Having the audience there, being able to talk back and forth with them, I mean, it’s just like vlogging, but I get to talk to them directly in real time.”

That connection has definitely had an impact. With the audience for Paul’s dance party increasing on a daily basis, the inevitability of his pull for brand awareness has also caught the attention of those seeking to break into the Periscope market. While the platform currently has no developed monetization model for its creators as of yet, Paul’s visibility caught the eye of Ultimate Ears, an audio company that provided Paul with a mobile speaker so the dance party could travel outside his home.

“I tweeted out that I needed a speaker,” Paul says of the connection.  “Ultimate Ears tweeted me back, and said ‘e-mail us.’ So I did, and they said, ‘We really like what you’re doing. What do you need?’ I told them what I was looking for…and they told me to look at their products and tell them which one I liked. I did, and they were like, ‘Cool, what’s your address?’ And they sent me one!”

With the dance party now mobile, Jordan Paul has been able to boogie at locations all around Los Angeles, from the Epoxy Creator House to the lamps outside LACMA. But, with viewership from all over the globe, the creator says his ultimate goal is take the dance party on tour.

“I want to go and make people smile all over the place,” he says. “You get to see the hearts, get to see them typing, but you don’t get to see it in person. I want to go on tour and go to different cities and have them dance with me.”

In part, that is exactly what Paul is poised to do. Set to travel to the Periscope Summit on September 22nd in NYC, Paul is flying to Texas and driving to New York, making stops in cities along the way.

“We’re stopping in Memphis, DC, Philly, and then we’re hitting New York. Since we’re doing the trip anyway, I told my audience I’ll be doing the dance party in those cities.”

Ultimately, Paul just wants to use his new found attention to spread a little happiness.

“Before I started the dance party, being a filmmaker, YouTuber, online person…it was kind of rough,” Paul says. “If you’re not pulling in numbers, it can be hard. The dance party, for me, brings the joy back. I get to have fun, but still get to make something. The dance party has definitely brought some joy to other people… and to myself. I want to tell people to do whatever they want, don’t let others stop you.”

Filed under: Uncategorized by Michael Varrati
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A gaggle of YouTube stars are joining forces to create a cancer-fighting super-team. At least seven British YouTubers will make guest appearances during a 12-hour live stream hosted by the Stand Up To Cancer initiative.

The live stream, which will begin at 12 PM GMT on October 17th, will be produced by Endemol Shine’s Princess Productions and hosted by Niki’n’Sammy, Oli White, Stuart Ashen, and Tomska. Throughout the show, the hosts will invite some of their friends from the YouTube world to join them for a series of activities, including Google hangouts, performances, and prize giveaways. Confirmed guests include Caspar Lee, Dan Howell, Jim Chapman, Joe Sugg, Marcus Butler, Phil Lester, and Pixiwoo.

The event will support Stand Up To Cancer, a yearly fundraising drive that supports the Cancer Research UK organization. 2015 will be the fourth year of Stand Up To Cancer; so far, it has raised more than £23 million ($35.6 million), including an impressive £15.5 ($24.1 million) total last year.

“We’re beyond excited about this event, it is unlike anything we’ve done before and it’s been great to see how many people have pledged their support. The content creators reach millions of people who we hope will be excited to get involved and donate funds for this vital cause,” said Claire Rowney, director of Stand Up To Cancer, in a press release. “We’ve made amazing progress against cancer in the past few decades but one in two of us in the UK will develop cancer in our lifetime so we can’t afford to stand still. All the money raised at this event will go directly to Stand Up To Cancer’s work to accelerate new cancer treatments and tests and ultimately it’ll help save more lives.”

For more information leading up to the live stream, check out the landing page for Stand Up To Cancer’s YouTube push.

Filed under: Articles, Featured, News, Stand Up To Cancer by Sam Gutelle
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A recent deal has united two companies that specialize in user-generated videos. Jukin Media, the clip-licensing company that also runs a multi-channel network on YouTube, has acquired People Are Awesome, a channel that releases montages of crazy stunts.

The People Are Awesome YouTube channel, which has more than 400,000 subscribers and upwards of 21 million views, provides a mixed bag of extreme sports, stunts, and (of course) cute kids. The channel’s most popular videos are its montages which jam dozens of entertaining tricks into individual videos. The channel’s 2014 montage has received more than 11 million views, and it is bound to inspire you:

People Are Awesome is a natural match for Jukin Media, whose properties–such as its homegrown Jukin Video channel and the FailArmy hub–are dedicated to user-generated videos that often go viral. “People Are Awesome was an obvious fit for our portfolio,” said Jonathan Skogmo, Jukin Media’s founder and CEO, in a press release. “We know how to program and package viral videos in ways that resonate with viewers, and that’s exactly what People Are Awesome has done so well.”

As part of the deal, People Are Awesome’s London-based employees will join the Jukin Media team based in the British capital. Financial terms of the deal were not disclosed.

Filed under: Articles, Featured, News, People Are Awesome, Studios by Sam Gutelle
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One week after it premiered its first full web series, New Form Digital has returned with a second. The young studio co-founded by Ron Howard, Brian Grazer, and Discovery Communications has brought The Parallax Theory, a sci-fi thriller helmed by YouTube star Sawyer Hartman, to the creator-friendly Vimeo On Demand selling platform.

While it was born out of the same batch of pilots that begat Oscar’s Hotel, The Parallax Theory is very different from New Form’s other new series. While Oscar’s Hotel is a whimsical romp through the colorful halls of its titular establishment, The Parallax Theory is a moody sci-fi thriller centered on a scientist who must warn the world of impending calamity. The first episode is now available for purchase on Vimeo On Demand, where interested viewers can also watch the show’s trailer:

The Parallax Theory builds on Hartman’s previous film work, much of which can be found on his YouTube channel. Some of the actors who appear in his other videos show up here as well; specifically, Vincent Cyr, a frequent Hartman collaborator who had a small role in the original pilot for The Parallax Theory, now appears in one of the lead roles. The other principal actor is Thomas Francis Murphy, a veteran actor whose recent roles have included appearances in True Detective and Salem.

Viewers who pay $9.99 to order the entire season of The Parallax Theory will receive each of its six episodes as they arrive on Vimeo. Alternatively, each installment can be purchased a la carte for $1.99.

Filed under: Articles, Featured, New Form, News, Sawyer Hartman, Vimeo by Sam Gutelle
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