youtube shorts

• YouTube touts Shorts as “so critical for artist development”
• Here are some of the best booths, activations, and lounges we saw at VidCon this year

  Spotify, Squishmallows, Linktree, Lightricks, YouTube Shorts, and AwesomenessTV had some of the best activations at VidCon this year.

  
• What does it take to succeed on YouTube Shorts? A strategist looked at 4.5 million videos to find out.

  At a VidCon panel, Tim Jablonski of Little Monster talked about the trends that are powering YouTube Shorts standouts like How Ridiculous.

  
• YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content

  YouTube is touting Ian Boggs and Rosanna Pansino as two examples of "multiformat" creators who excel on Shorts, long-form, and live.

  
• YouTube mobilizes the BTS Army with a YouTube Shorts challenge
• Brace yourself. The YouTube Shorts ads are coming.
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue
• YouTube’s letting Shorts creators “remix” long-form videos
• YouTube CEO Susan Wojcicki discussed dislikes, Shorts, Content ID, and NFTs on Ludwig’s podcast
• YouTube is taking one of its top Shorts creators to the Super Bowl (Exclusive)
• YouTube Will Shutter Almost All Originals, Invest More In Shorts, Black Voices Fund, Shopping
• YouTube Expands Its $100 Million Shorts Fund To 70 Additional Countries