youtube shorts

• YouTube’s now auto-watermarking Shorts
• YouTube creators can now turn old VODs into new Shorts

  YouTube says its newest Shorts feature will “bring fresh life” to creators’ “classic content.”

  
• How do you make $1,500 off a YouTube Shorts video? Upload it as a long-form clip by accident.

  Matthias Wandel accidentally uploaded a planned YouTube Shorts clip on the long-form version of YouTube. It made $1,500 from ad revenue.

  
• The YouTube Shorts Drive-Thru at VidCon was a hit. Here’s how the Shorts Marketing team pulled it off.

  Food items inspired by 16 different creators were included in the YouTube Shorts Drive-Thru, a VidCon activation designed in-house.

  
• YouTube touts Shorts as “so critical for artist development”
• Here are some of the best booths, activations, and lounges we saw at VidCon this year
• What does it take to succeed on YouTube Shorts? A strategist looked at 4.5 million videos to find out.
• YouTube’s “multiformat” creators reach 1.5 billion users on Shorts without giving up on long-form content
• YouTube mobilizes the BTS Army with a YouTube Shorts challenge
• Brace yourself. The YouTube Shorts ads are coming.
• YouTube Shorts is taking watch time from long-form videos–and contributing to a dip in ad revenue
• YouTube’s letting Shorts creators “remix” long-form videos