youtube shorts

• YouTube’s Testing Ways To Funnel More Viewers Directly To Shorts
• YouTube Teams With Ed Sheeran For Latest ‘Shorts’ Campaign

  After teaming up with BTS on a dance challenge campaign in July, YouTube is aligning with another major force in the music industry, Ed Sheeran, to promote its one-year-old, TikTok-like Shorts video format.

  
• With A Year Of Shorts Under Its Belt, YouTube Is Still Figuring Out Creator Monetization

  YouTube highlighted a handful of fast-growing creators in its one-year look-back, including DankScole and Katie Feeney, two of the folks we here at Tubefilter have featured in our Creators on the Rise series.

  
• YouTube Viewers Watched 200 Million Hours Of Olympics Content, To The Tune Of 190 Million Daily Views

  YouTube viewership of the Tokyo Olympics grew by a factor seven over 2016's Rio Games. According to the video giant, viewers watched 200 million hours of Olympics content this year, to the tune of 190 million daily average views.

  
• YouTube Shorts Launches Global Ad Campaign Starring BTS, The Weeknd, Camila Cabello, Doja Cat
• YouTube Shorts Launches First Official TikTok-Like ‘Dance Challenge’ In Collaboration With BTS
• YouTube Shorts Goes Global, Rolling Out In 100+ Countries
• YouTube Shorts Launches $100 Million Fund To Pay Creators Of Top Videos
• YouTube Launches Bi-Weekly ‘Shorts Report’ To Bolster Its TikTok Competitor