youtube advertising

• Online video ad spend is up 30% since the last quarter, and YouTube still leads to way
• YouTube Announces Creative Suite For Brands, Lets Them Live Experiment With Ads

  YouTube announced its new Creative Suite today, which will let brands and agencies experiment with ads as they run on the video platform. So far, a couple companies have tested the new tools.

  
• YouTube Will Reportedly Make Advertisers Pay More To Ensure Placement On Top-Level Videos

  As brands continue to raise concerns about the quality of top-level content on YouTube, the video site is raising its prices.

  
• YouTube’s Oona King: “Black Millennials Want To See More Inclusive Advertising”

  Although black millennials represent a hugely important viewership demographic on YouTube, they are being underserved by today’s advertising industry.

  
• New Google Ad Features Homer Simpson Advertising His Mr. Plow Business On YouTube
• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
• YouTube Reports 45% More Advertisers Used TrueView Ads In 2014
• Vimeo: On Demand Users Earn $260 Per One Thousand Trailer Views
• Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
• Apple’s Video Ad Scores Seven Times More Video Views On Facebook Than YouTube
• Facebook And YouTube Are “Equal Players” In Terms Of Video Ads Says Heineken Exec
• New YouTube TV Ads Will Feature Award-Winning ‘Video Game High School’