Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer's inaugural forecast in the sector.
study
- YouTube-Commissioned Study Finds It Contributed $20.5 Billion To U.S. GDP In 2020
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U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
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YouTube Algorithm Frequently Recommends Videos Viewers Regret Watching, Study Finds
YouTube’s mysterious algorithm is once again under fire after a new crowdsourced Mozilla study found that the technology frequently recommends videos that users regret watching.
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Millennial Parents More Worried About Inappropriate Videos Than Screen Time, Fullscreen Study Finds
Fullscreen has conducted a study into a demographic it deems 'Parennials' -- exploring the online safety and security concerns of parents who are also millennials.
- Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study)
- Penn State Study Posits YouTube’s Algorithm Isn’t To Blame For Far-Right Radicalization
- American Teens Call YouTube, Not Netflix, Their Top Daily Streaming Destination (Survey)
- Half Of Teens Turn To YouTube For News, Preferring Influencers Over Traditional News Organizations (Study)
- New Collab Study Finds YouTube Viewership Has Dramatically Shifted Toward TV Screens
- Texas Study Finds Majority Of ‘Flat Earthers’ Are Indoctrinated On YouTube
- Fullscreen Study Finds Avid Gamers Have Twice As Much Discretionary Income As Non-Gamers
- Only 10% Of Affiliate Links On YouTube Are Being Disclosed, Princeton Study Finds
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