study

• 425,000 full-time jobs contributed to the YouTube creator economy in 2021
• YouTube says Gen Z loves soothing videos, meme accounts, and “content that’s personally relevant to them”

  After studying the behavior of its users during the pandemic, YouTube has concluded that Gen Z loves ASMR, memes, and their fan communities.

  
• 68% of consumers already experience the metaverse, even if they don’t realize it

  According to a survey from Vox Media and UTA, 88% of Gen Z already uses a metaverse platform. That includes games like 'Roblox' and 'Fortnite'

  
• The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?

  Eichholz says he wants follow-up research to focus more on creators’ hunger for creative freedom—something that proved to be incredibly, unexpectedly important among the people surveyed for this study.

  
• 200 million people are earning money from digital content creation
• Generation Alpha is a thing. And it chooses YouTube and Netflix as the “coolest brands”.
• Study: YouTube channels with “problematic” content are 12% more likely to use alternative forms of monetization
• YouTube-Commissioned Study Finds It Contributed $20.5 Billion To U.S. GDP In 2020
• U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)
• YouTube Algorithm Frequently Recommends Videos Viewers Regret Watching, Study Finds
• Millennial Parents More Worried About Inappropriate Videos Than Screen Time, Fullscreen Study Finds
• Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study)