study

• Social media has political divides, but some feeds are more polarized than others
• A study of 406 TikTok users found that 97% of them have followed a recipe they found on the app

  Through algorithmic and creator-driven influences, TikTok has a massive effect on its users' eating habits. Is that a good thing?

  
• An AI “perception gap” is separating consumers from brands. Can a bridge be built?

  As generative AI systems become more ubiquitous, consumers' feelings about the technology are diverging from brands' beliefs.

  
• In sweeping study, 89% of creators claim to lack access to specialized mental health resources

  A study published by Creators 4 Mental Health details widespread issues in the creator economy, including burnout and thoughts of self-harm.

  
• Want to know why YouTube hid dislikes? Ask a female creator.
• Social shopping isn’t just popular with the youths–Millennials and Gen X are digging it, too
• It’s not just the kids. Half of American adults want to be influencers.
• Netflix may be losing approval during the writers’ strike, but the kids still love it
• Does #FoodTok actually try viral recipes? It depends on the dish.
• TikTok tells brands how it “works” for them
• Does disliking a video keep it out of your YouTube recommendations? A new study says no.
• Misinformation is a huge problem on YouTube. Is “prebunking” the solution?