Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.
statistics
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/24/2023
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28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/17/2023
Zack D. Films is a YouTube Shorts channel that covers anything its creator finds interesting. It just landed in the U.S. Top 50 chart.
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/17/2023
Mother knows best on the channel of Anaya Kandhal, one of several kid creators who are starring in Indian family videos on YouTube Shorts.
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/10/2023
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/10/2023
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/04/2023
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/04/2023
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Top 100 Most Viewed U.S. YouTube Channels • August 2023
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Top 100 Most Viewed YouTube Channels Worldwide • August 2023
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/27/2023
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/27/2023
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