[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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In 2023, three different types of channels ruled our U.S. charts. Kid-friendly hubs, content aggregators, and world-beating creators took turns in the #1 spot in our U.S. Top 100 charts.
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That trend held during the final month of the year, when the top creator of them all hit the top spot in our all-American chart.
Chart Toppers
MrBeast settled for second place in the November edition of the U.S. Top 100, but he did one better during the final month of the year. The creator also known by his birth name (Jimmy Donaldson) wrapped up one of his strongest years on YouTube with a 31-day sprint to the finish. The main MrBeast channel collected 1.93 billion monthly views in December, which put it in front of the U.S. Top 100. If Donaldson’s view count had been 10% lower, he would have finished the month in fourth instead of first. That’s how close things are near the top.
Toys and Colors followed up a stellar November with a solid December. After sweeping the #1 positions in last month’s Global and U.S. Top 100s, the kid-friendly channel added a runner-up finish in the latter of those two charts. Toys and Colors’ December total tallied 1.83 billion monthly views. That represented a 31% month-over-month dip that booted the all-ages content destination from the top spot. Toys and Colors will look to rebound next month, when it is expected to surpass 50 million subscribers on its main YouTube home.
The other family-friendly channel in this month’s U.S. top five is CoComelon – Nursery Rhymes. Thanks to this month’s dump of viewership data from Netflix, we know that CoComelon ranks among the most-watched children’s shows in the streaming world. Its haul on YouTube ain’t too bad, either. Thanks to familiar characters like J.J. and his friends, CoComelon pulled in 1.78 billion monthly views on its primary YouTube hub. Its 169 million subscribers give it the second-biggest audience among the U.S. Top 100 entrants (trailing only MrBeast).
One of the most surprising YouTube success stories of 2023 ended the year on a high note — and not the kind he usually sings. Jason Derulo first gained fame as a singer and dancer, but these days, YouTube audiences may recognize him as a content aggregator. Derulo collects short-form hits on his YouTube channel, where he picked up 1.72 billion monthly views in December. Despite what his song may suggest, Derulo isn’t riding solo on YouTube, as he is followed by more than 26.1 million subscribers.
MaviGadget rounds out the final U.S. Top 100 ranking of 2023. The machinery-focused Shorts hub concluded a strong year with 1.55 billion monthly views.
Top Gainers
There’s no shortage of suspicious children’s content on YouTube, but Ms. Rachel‘s brand of kid-friendly fun includes certified learning techniques. Her take on edutainment combines her teaching background with her multiformat acumen, and her class is pulling in more students every day.
First, let’s shout out some of Ms. Rachel’s most impressive numbers. The kids she teaches probably can’t count up to 336.1 million, but that’s how many views her primary YouTube channel received during the final month of 2023. That total was good for a 23% month-over-month uptick, which pushed Ms. Rachel to her highest-ever finish in the U.S. Top 100. She landed in 90th place and finished the year just short of five billion lifetime views. (Her channel dates back to 2019).
What’s interesting about Ms. Rachel is that there are no Shorts on her primary YouTube home. In a year dominated by short-form children’s edutainment, this teacher is bucking the trend and proving that name recognition and a focus on winning parents’ trust are still viable YouTube building blocks, even in 2023. Ms. Rachel mixes in some live streams, but long-form is still her bread-and-butter, with some of her hour-long uploads earning more than 600 million views.
As someone who is well aware of the bizarre stuff kids watch on YouTube (looking at you, skibidi toilet), Ms. Rachel’s success story is refreshing. It is a reminder that YouTube can still be a valuable resource for early childhood education, even if the kids raised on YouTube will still encounter some strangeness alongside Ms. Rachel’s wholesome fare.
Channel Distribution
This month, 77 channels in the Top 100 are primarily active on YouTube Shorts.
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