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A new year has brought a new #1 to the front of our Global Top 50.
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The channel that dominated our rankings throughout December dropped back to #2 to make way for YouTube’s biggest individual creator. That world-beater showed that his 2024 will pick up right where his 2023 left off.
Chart Toppers
MrBeast is back on top of our worldwide ranking. The most-watched and most-subscribed individual on YouTube added some new plaudits to his name after snagging 839.6 million weekly views during the first seven-day measurement period of 2024. Jimmy Donaldson (as he’s known in the real world) led this chart for much of October but ceded his position to other channels during the final two months of the year. A 48% week-over-week uptick changed matters, and thus MrBeast returned to the rarefied air he so often occupies.
The channel that lost the #1 spot to MrBeast can be found in second place. T-Series was the runner-up in the Global Top 50 during a week when it reeled in 686.1 million weekly views. The Indian record label is still the most-watched and most-subscribed YouTube channel of all time, but one of those records could soon slip out of its grasp. MrBeast is within 30 million subscribers of T-Series and continues to gain on the South Asian media company. And if this week’s results hold throughout the year, the viewership race between those two channels will get tighter as well.
OP Fun TV doesn’t have the name recognition of the two channels that rank above it in the Global Top 50, but it can nearly match those high-achievers in terms of its seven-day viewership. The Indian channel rolled up a total of 558.9 million weekly views, which earned it a third-place finish in our global chart. OP Fun is reaching for the top by sharing comedy videos with an audience of nearly ten million subscribers. I don’t know if that strategy is “OP” in gaming turns, but if this channel keeps up its solid start to the year, it could spawn a new online video meta.
Toys and Colors is up next in the Global Top 50. The U.S.-based hub was a force in this ranking during November, when it achieved several #1 finishers in a row. Compared to those chart-topping performances, a fourth-place finish isn’t worth writing home about. Nevertheless, Toys and Colors’ weekly total of 551.4 million views is still impressive. The family-friendly hub could surpass 60 billion lifetime YouTube views before the end of February.
MaviGadget rounds out this week’s global top five. The short-form standout earned 546.7 million weekly views to clinch its strong position.
Top Gainers
The new year may have brought a shake-up to the upper reaches of our Global Top 50, but the evolution of the YouTube Shorts format as a whole has been a bit more stagnant. For the most part, the strategies that pulled in millions of short-form views a year ago continue to hold water.
One common type of Short, for example, is the challenge video. Friendly competitions are short-form gold because they can easily be distilled into a single minute. That truism has brought big returns to channels like Games4Two and this week’s Top Gainer, Lucan Pevidor.
Pevidor, the lone Brazil-based creator in this week’s Global Top 50, is known for appearing in challenge videos alongside other members of his family. Based on his most-watched videos, he’s not too tough: It takes great effort for him to cut through plastic wrap, and he’s no stronger than his little sister.
It is through viewership numbers that Pevidor shows his strength. One week after hitting an all-time high ranking of 34th in the Global Top 50, the Brazil-based creator settled in 35th place during the first week of 2024. 255 million weekly views brought his primary YouTube home within a stone’s throw of four billion lifetime views, and he now counts more than 12 million subscribers as well.
I’m starting to see a link between feeble performances in family challenges and big view counts on the resulting videos. If Pevidor were to defeat his sister and parents with ease, it wouldn’t make for an exciting upload. He has a knack for keeping his challenge videos competitive, and that instinct is paying off — at least in the views column.
Channel Distribution
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 15 channels in the Top 50.
- United States: 13 channels in the Top 50.
- Japan and Pakistan: 3 channels in the Top 50.
- Bangladesh, Canada, and Vietnam: 2 channels in the Top 50.
- Belgium, Brazil, El Salvador, France, Mexico, Netherlands, Spain, South Korea, Ukraine, and United Arab Emirates: 1 channel each in the Top 50.
This week, 31 channels in the Top 50 are primarily active on YouTube Shorts.
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