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The same five channels that led the U.S. Top 100 in December are still outranking their American competition in January, but they’ve switched up their running order in the chart.
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The U.S.-based YouTube channel with the most monthly views hasn’t changed since the end of 2023. The places right behind him, however, have had their occupants shuffled up.
Chart Toppers
MrBeast is sitting at the front of the U.S. Top 100 for the second month in a row. Jimmy Donaldson‘s central YouTube hub is not the be-all and end-all of his digital presence (you’ll have to go to different channels to find his gaming clips and reactions, for example), but the audience on the MrBeast channel is unmatched by any other North American content destination. By getting 2.46 billion monthly views in January, Donaldson outpaced the rest of the field and proved that MrBeast is still the one to beat in the U.S. Top 100, no matter whether you want to sort it by weekly, monthly, or lifetime views.
A channel that briefly dethroned MrBeast in our weekly views finished right behind him in the U.S. Top 100. After rounding out the U.S. top five a month ago, MaviGadget moved up to second place during a month when it surpassed 18 billion lifetime views. About 2.12 billion of those views came during January, when MaviGadget hiked its YouTube traffic by 39% month-over-month. The biggest surge came during the second week of the new year, when MaviGadget rode its Shorts traffic to a first-place finish in both the American and Global versions of our charts.
Like MrBeast, CoComelon – Nursery Rhymes earned the same ranking in January that it reached in December. The Moonbug-owned channel, which is known for its sprawling cast of kid-friendly characters, bagged another third-place finish thanks to the 1.75 billion views it counted over the month that was. It’s been a minute since CoComelon has caught MrBeast in our U.S. charts, but the former channel is still far ahead of its competition in terms of lifetime viewership. Its 175.6 billion lifetime views lead all U.S.-based YouTube channel.
Toys and Colors took the #4 spot in this month’s U.S. Top 100. The self-explanatory learning hub didn’t do quite as well in January as it did in December, when it ranked #2 in this chart and peaked at #1 on several occasions. Like the channel ranked directly above it this month, Toys and Colors has more lifetime YouTube views than MrBeast, and its subscriber count is nothing to sneeze at, either. Its resplendent array of all-ages content reaches 51.1 million fans on the world’s leading video site.
Jason Derulo slid one spot to rank fifth in the U.S. Top 100. The pop star — who is falling slightly in our charts, even if he never actually fell down at the Met Gala — collected 1.42 billion monthly views. Most of that traffic came on YouTube Shorts.
Top Gainers
January 2024 was the month when home chefs around the world said goodbye to Lynn Yamada Davis, the civil engineer and “internet’s cooking grandma” who reached more than 11 million subscribers on her Cooking With Lynja YouTube channel. Davis, who was also a big star on TikTok, passed away on January 1 after succumbing to esophageal cancer.
Throughout the month, Davis’ fans took to her videos, where they left comments that celebrated her wit, goofiness, and abounding positivity. Nearly 70,000 of those comments have come on a farewell video posted by Davis’ son, who informed the YouTube community about his mother’s passing. The three-minute clip has been seen nearly eight million times since its initial upload date.
Davis left behind an expansive library filled with short-form recipe videos. A trip through her most-watched YouTube uploads is an opportunity to reminisce about her elevated comfort classics, creative confections, and collaborations with other members of YouTube’s foodie community. If you eat a plate of grandma’s cookies while binging Lynja videos, that makes the experience even more special.
In January, the YouTube community paid its respects to Davis. Her main channel on the platform got 361 million monthly views and ranked 80th in the U.S. Top 100. That flurry of activity brought the Lynja YouTube channel above four billion total views.
Davis was a shining example of the sort of wholesome goodness that is always refreshing to find in the creator community. If you need me, I’ll be watching her Streamy Award win with tears in my eyes.
Channel Distribution
This month, 75 channels in the Top 100 are primarily active on YouTube Shorts.
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