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This week’s Global Top 50 is a multicultural affair, with four different countries (and three different continents) represented among the top five finishers.
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A channel known for its YouTube prowess regained its place atop our weekly leaderboard. Though many chart entrants focus on short-form content, the top dog still prioritizes its long-form uploads.
“Music can change the world.”
That’s the quote you’ll find if you visit the About section on the T-Series YouTube channel. We can debate whether the Indian record label lives up to that lofty statement, but one thing’s for sure: T-Series has changed the YouTube game. With its platform-leading viewership and subscriber totals, T-Series ushered in the era of nine-digit weekly viewership figures. It exceeded that benchmark once again during the third week of January, when it collected 676.4 million weekly views and ascended to first place in the Global Top 50.
Another channel hailing from Asia took second place in the Global Top 50. ToRung has been on our radar every since the Vietnamese comedy channel broke into the top ten in our worldwide ranking. Now, ToRung has achieved an even greater accomplishment: For the first time, it has reached the runner-up position in the Global Top 50. By pairing ridiculous situations with suggestive thumbnails, ToRung earned 597.8 million weekly views, which allowed it to move up seven spots week-over-week.
Last week’s #1 dropped two spots in this week’s Global Top 50. MaviGadget earned its first chart-topping finish of 2024 in the second week of the year, but it could not sustain those results despite gaining 15% more views week-over-week. The increase brought MaviGadget up to 588.5 million weekly views, which led it to a third-place finish. The YouTube Shorts hub, which offers many videos that show how machines work, now reaches 21 million subscribers on its primary channel.
Saafndy is the highest-ranking channel from Africa in this week’s Global Top 50. The Egypt-based hub reached the best position it’s ever secured in our charts after picking up 562.2 million weekly views. Like MaviGadget and ToRung, Saafndy is known for its YouTube Shorts videos. Those short-form clips have brought in about 1.4 billion lifetime views for the channel thus far.
MrBeast has finished in the top five in all of the Global Top 50 rankings we’ve published this year. That may not seem so impressive right now (as it is still January), but we’re projecting MrBeast to collect many more chart-topping finishes as the year goes on. On his main channel, Jimmy Donaldson picked up 511 million weekly views and finished #5 in the world during the third week of January.
“Try not to laugh” videos have been common on YouTube since the platform’s earliest days, and there may be some creators out there who are trying to contain years of pent-up giggles. Jeffrey X, however, is not one of them. The South Korean creator has produced a handful of YouTube Shorts videos with at least 25 million views, and all of them are Shorts-friendly versions of the “try not to laugh” format.
A good spit-take is all about building tension, and that’s something Jeffrey X seems to understand well. As he shuffles through several clips in 60 seconds, he teases the audience by snorting, shuffling, squinting, and acting like he’s about to spew. However, in many of his videos, he never breaks at all. That may be anticlimactic for some, but it only makes it even better when he does eventually lose his concentration.
Though Jeffrey X’s short-form hits utilized one of YouTube’s oldest motifs, they are updated for the platform’s Shorts format. Jeffrey understands that reaction content is a hot topic in the short-form world, so his videos are based around his ability to aggregate top clips from across the web (and not necessarily his laughter).
That strategy, cynical as it may be, led Jeffrey X to his biggest-ever week on YouTube. He made his first appearance in the Global Top 50 after adding 216.1 million weekly views during the third full week of January. That sum, which represented a 20% week-over-week traffic increase, pushed Jeffrey up to 49th place in our worldwide ranking.
A channel that uses the promise of chuckles as an excuse to reupload popular clips may not seem like a joking matter, but Shorts creators should pay attention to Jeffrey X’s success. He’s laughing all the way to the bank, and I’m not just talking about his inevitable Evian sponsorship.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- India: 14 channels in the Top 50.
- United States: 11 channels in the Top 50.
- Brazil: 3 channels in the Top 50.
- Bangladesh, Canada, Japan, Pakistan, Russia, South Korea, and Vietnam: 2 channels in the Top 50.
- Belgium, Egypt, El Salvador, Germany, Hong Kong, Netherlands, Ukraine, and United Arab Emirates: 1 channel each in the Top 50.
This week, 38 channels in the Top 50 are primarily active on YouTube Shorts.