[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
The short-form meta is still a dominant force in our U.S. Top 50, but a few channels that focus primarily on long-form content are hanging around near the top of the chart. Two of those long-form holdouts ranked directly behind the short-form stars that earned the most YouTube views during the fourth week of January.
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Jason Derulo has YouTube Shorts figured out. The musician known for his R&B jams (and his infamous portrayal of Rum Tum Tugger in Cats) is now the biggest short-form star in the United States. By aggregating popular content from across the vertical video landscape, Derulo has climbed to first place in our U.S. Top 50. During a down week for viewership overall, Derulo topped the charts by counting 421 million weekly YouTube views. If he repeats his production in February, he’ll reach 20 billion lifetime YouTube views and 30 million subscribers.
With his ascension to the top spot, Derulo bumped last week’s #1 down to second place. MaviGadget took the first consolation prize in the U.S. Top 50 during a week when it added 416.3 million weekly views to its lifetime total (which now sits above 18 billion). Like Derulo, MaviGadget achieves its nine-digit weekly sums by catering to audiences on YouTube Shorts. With videos that show off technology, machinery, and other innovations, this short-form standout now reaches 21.5 million subscribers. Even with that audience, it lost 29% of its YouTube traffic week-over-week.
The #3 finisher in the U.S. Top 50 has also spent some time in the #1 spot this month. MrBeast was the first creator to lead our all-American ranking in 2024, and he’s still in the mix three weeks later. The primary YouTube home of North Carolina-based creator Jimmy Donaldson collected 371 million views during the week that was. That gave Donaldson’s hub 42 billion lifetime views and a subscriber base of 235 million. The latter total trails YouTube leader T-Series by about 23 million, but Donaldson is closing that gap.
Like Donaldson, the #4 channel in the U.S. Top 50 is still a fan of long-form YouTube content, even during a time when 80% of the Top 50 entrants focus almost exclusively on Shorts. Vlad and Niki has retained its long-form audience by depicting the world as seen by a pair of fun-loving kids. The titular boys had another strong performance during the fourth week of January, when the Vlad and Niki channel received 278.3 million weekly views. Its lifetime viewership of 84.2 billion is more than double that of MrBeast.
NetFlex rounds out this week’s U.S. top five, and it was the only channel in that group to increase its traffic week-over-week. It pulled in 77% more YouTube views than the week prior, counting a total of 254.9 million weekly views.
The final place in this week’s U.S. Top 50 went to the latest crossover success story from TikTok. Brooke Monk is already one of the world’s biggest short-form stars thanks to her prowess on the ByteDance-owned video app. Now, she’s experiencing rapid growth on YouTube as well.
Monk’s official TikTok account reaches more than 31 million followers, making her one of the 100 most-followed creators on the platform. That audience has given her a strong foothold on YouTube Shorts, where she has earned further success through a versatile approach that mixes looks with laughs.
The cornerstone of Monk’s content strategy is her beauty videos, which discuss historical fashion trends and modern memes in equal measure. When she ventures outside of her cosmetic comfort zone, she generates yuks with relatable comedic situations. Her most popular Shorts upload pairs those two subjects: It has a little bit of beauty, a little bit of laughter, and about 80 million views.
Videos like that one led Monk to her biggest week on YouTube Shorts so far. During the final full week of January, the TikTok transplant raked in 106.2 million weekly views, which was good for a 28% week-over-week increase. As I mentioned at the top of this section, Monk took 50th place in the U.S. Top 50. A week ago, her YouTube traffic ranked 82nd among all U.S.-based YouTube channels.
Monk still has room to grow on YouTube, and she has a lot of talent to show to her 4.8 million subscribers. She’s not the first TikToker to make gains on YouTube, but her potential places her in the top tier of her contemporaries. Monk is skilled enough to make a Minion look good — that’s how you can tell she’s got the beauty game on lock.
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.