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The most popular individual creator on YouTube started 2024 in the same place his 2023 ended: Scraping the ceiling of our U.S. Top 50. The creator in question got more views than any other U.S.-based YouTube channel during the first week of January.
Read on for more details about the most-watched channels based in the US of A:
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Chart Toppers
MrBeast tends to upload new videos in bunches, and when he does, the rest of the field had better watch out. The man born Jimmy Donaldson earned a second-straight conquest of the U.S. Top 50 after claiming 839.6 million weekly views. The main MrBeast channel has gotten four new videos over the past month. That pace has allowed Donaldson to maintain his schedule of big-budget productions while also helping out some charitable causes during the holiday season. Based on his first results of 2024, it’s gonna be a massive year for MrBeast.
Toys and Colors will probably have a huge 2024, too. The kid-friendly channel was already a Top 50 mainstay before November 2023, but it took its traffic to the next level during the 11th month, when it was the most-watched channel across all of YouTube. Toys and Colors has cooled down a bit since then, but it’s still pulling in nine-digit weekly view counts while entertaining YouTube’s youngest viewer. It hit #2 in the latest U.S. Top 50 thanks to the 551.4 million weekly views it earned at the start of January.
Last week’s U.S. #2 fell to third place, but it is still sitting pretty thanks to its activity on YouTube Shorts. MaviGadget, like the other channels in the U.S. top five, experienced a big week-over-week increase during our first measurement period of 2024. But its 19% week-over-week bump was smaller than the other increases, so it will have to settle for #3, even though it added 546.7 million weekly views. I guess MaviGadget will need to share more machinery videos if it plans to reach the front of the U.S. Top 50.
Speaking of big week-over-week increases, BigSchool moved from 24th place all the way up to fourth in just seven days. That may seem like a Christmas miracle, but BigSchool’s bump can be attributed to its diligent posting schedule and its ability to cram many different pop culture characters into a single Minecraft set. The gaming hub tallied 448 million weekly views, and BigSchool is now in session for more than 18.6 million subscribers.
SSSniperWolf rounds out this week’s U.S. top five. The controversial creator is back in our rankings during a week when she picked up 270.1 million weekly views.
Top Gainers
If you’ve ever attended a party on New Year’s Eve, you’re probably familiar with the typical song-and-dance that occurs during the final ten minutes of the year. All of the couples couple up, and the single people in the room are left to search for someone who will smooch them at midnight.
This past December 31, it seems that some people went to YouTube Shorts in search of that elusive New Year’s kiss. How else do you explain the sudden success of creator Maddie Joy, whose top videos all feature some variety of locked lips?
Maddie is an established presence on YouTube and TikTok; her respective followings on those platforms both hover around one million. During our most recent seven-day measurement period, however, the Ohio-based creator took her viewership to another level. She reached 45th place in the U.S. Top 50 by riding a week-over-week viewership increase of 63%. One week ago, she was outside of the Top 100; now, she’s sitting pretty with 127.1 million weekly views.
Many of those views came on kiss challenge videos that star Maddie and her community of friends. Her most-watched YouTube Shorts upload asks TikTokers to make out with one another. Based on the 62 million views that clip has received, it surely made an impression on shippers everywhere.
As far as short-form content is concerned, Maddie Joy is the queen of the spontaneous kiss (though she seems to prefer snogging with boyfriend Gary Grey). I’d imagine that her affinity for smooch-related games made her a popular figure at the start of our latest seven-day measurement period. That block began on January 1, just after the clock struck midnight.
Maddie Joy’s inroads within the short-form community should have her optimistic for the coming year. She should thrive on platforms like YouTube Shorts and TikTok — as long as she can avoid a bout with mononucleosis.
Channel Distribution
This week, there are 39 YouTube Shorts channels in the U.S. Top 50.
