[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Most schools have now reopened their doors after the winter holidays, but children’s content is still the most-watched YouTube category in the United States.
The top five channels in this week’s U.S. Top 50 all got at least 350 million weekly views during the third full week of January. And to qualify for the Top 50 at all, U.S.-based channels needed at least 106 million weekly views.
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The #1 finisher in our all-American ranking went far beyond those benchmarks. Read on to learn more:
MaviGadget recorded its second consecutive #1 finish in the U.S. Top 50. The channel known for its YouTube Shorts videos has been a regular in our charts over the past year. It kept up its hot streak during our latest seven-day measurement period, when it added 588.5 million weekly views. MaviGadget’s Shorts often discuss machinery, technology, and innovations, and the channel itself has the short-form game down to a science. We’re projecting it to surpass 20 billion lifetime views before the end of February 2024.
For the second week in a row, MrBeast finished right behind MaviGadget in the U.S. Top 50. The main YouTube home of North Carolina-based creator Jimmy Donaldson is a well-stocked hub where fans can find a plethora of Shorts to go along with Donaldson’s signature long-form creations. The main MrBeast channel got 511 million views during the week that was, and it is also the U.S. Top 50 subscriber leader. Donaldson, who is chasing T-Series for the overall YouTube subscriber record, reaches 233 million fans on his primary hub.
The biggest week-over-week increase in this week’s U.S. Top 50 belongs to…Ja-son De-ru-lo! The pop star, who is known for singing his own name in a mellifluous manner, more than doubled his YouTube traffic in just seven days. With 424.9 million weekly views, Derulo reached #3 in the U.S. Top 50. Surprisingly, he isn’t achieving those numbers because of his music videos. Instead, his ability to comment on and react to viral short-form videos has made him a familiar face on YouTube Shorts, TikTok, and other related platforms.
The #4 channel in the U.S. Top 50 is not known for its Shorts. In fact, in a world dominated by 60-second quick hits, this channel continues to prioritize long-form uploads above all else. I’m talking about Vlad and Niki, the home of the two titular globetrotting boys. By sharing their cross-continental adventures with YouTube’s youngest viewers, Vlad and Niki brought in 355.5 million weekly views. That total allowed the boys to move up one position after ranking fifth a week ago.
Toys and Colors rounds out this week’s U.S. top five. The all-ages hub is striking gold with its family-oriented videos, which picked up 352.6 million weekly views in our latest count.
Regular readers of this column will know that couples can hit the big time on YouTube Shorts by pranking each other in increasingly grand fashion. The families that produce the most outrageous practical jokes are able to climb our charts, and that’s exactly what the duo known as Anxiety Couple is doing.
The stars of Anxiety Couple, Scott and Haydee, are best known on TikTok. That’s where their humorous videos reach more than 13 million followers. Recently, however, Anxiety Couple has made a splash on YouTube Shorts as well. Scott and Haydee launched their joint YouTube account years ago, but nearly half of that channel’s viewership came during our most recent measurement period, when Anxiety Couple hauled in 125.9 million weekly views and moved up to 38th place in the U.S. Top 50.
It often feels as if the most extreme couple pranks have been done to death, but Scott and Haydee find fresh ways to up the ante — sometimes with the help of their kids. Their son produced their most-watched Short when he asked his mom if he was an accident. He also keeps her receipts when she goes out shopping.
These videos may stretch the definition of pranks, but they produce prankish emotional reactions. My response to all of these gags is anxiety, so that fits with the title of the channel. It seems as if Scott and Haydee are not as stressed out as their fans, but some of their jokes spike each other’s emotions in big ways. Good thing they all love each other in the end.
This week, there are 40 YouTube Shorts channels in the U.S. Top 50.