Throughout its whole NewFronts presentation, “premium content” was the name of Twitter’s game.
NewFronts
- Netflix will have a chance to promote its ad-supported tier at this year’s upfronts
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Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
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TikTok is finally splitting ad revenue with (some) creators
Only creators with at least 100,000 followers will be eligible to earn revenue off ads run on their content.
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Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge
Snapchat currently has more than 600 million monthly active users, and 332 million daily active users.
- Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals
- With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
- Here are the schedules for the 2022 NewFronts and Podcast Upfront
- YouTube wants TV ad dollars. So it’s going to the Upfronts.
- Insights: NewFronts Companies Pitched Big Screens And Brand Safety, Until TikTok Came Along
- BuzzFeed Appoints Litty Samuel Executive Director Of Editorial Video
- Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing
- TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic
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