At its second-ever NewFronts presentation, hosted by musician-influencer Tai Verdes, TikTok reiterated its stance as one of the online video sector’s key drivers of culture, and touted the catalytic impact it's had on modern retail.
NewFronts
- Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing
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TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic
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Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA
TikTok’s D’Amelio sisters (who have a combined follower count of 160+ million on the video app) are fronting a “larger than life competition series” where they’ll challenge fellow celebrities to feats of “bravery, athleticism, and ingenuity,” per the company.
- BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product
- Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads
- Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product
- YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
- YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
- Roku Unveils First Original Programming Slate Featuring Quibi, ‘This Old House’
- At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
- Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
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