mobile

• Mobile users spent $5.6 billion on short-form video apps in 2022
• Quibi’s Oscar Ad Blitz A Decent Start Amid Disney Networks’ Promotional Blizzard

  Two months before its debut, Quibi used the Oscars to dramatically increase its marketing profile. But given the noisy competition, the mobile service has a lot of work ahead.

  
• Insights: Quibbling About Quibi – Too Big To Fail Or Too Expensive To Succeed?

  Mobile-video startup Quibi plans to raise another $500 mllion ahead of its April 2020 launch, in part for a huge marketing campaign. Will the money launch Quibi or sink it?

  
• YouTube Usage Comprises 37% Of All Mobile Web Traffic, Study Finds

  YouTube’s grasp on the internet is irrefutable, but a new report by networking equipment firm Sandvine is providing some towering stats about how the platform stacks up on the mobile web -- for users who are browsing on cellular data as opposed to a WiFi connection.

  
• YouTube Will Completely Phase Out Annotations As Of January 15
• YouTube Appears To Be Testing Muted Autoplay Videos On App’s Homepage
• YouTube Adds Support For HDR Playback On Select Mobile Devices
• Live.me Snags A $60 Million Funding Round To Expand Mobile Live Streaming Platform
• comScore Will Now Provide Mobile Viewership Stats To YouTube Partner Channels
• YouTube Rolls Out Mobile Livestreaming To Channels With Over 10,000 Subscribers
• Here’s How To Stream Sunday’s Super Bowl
• Mobile Video Game Live Streaming Platform Mobcrush Lands $20 Million Funding Round