Metaverse

• MeganPlays goes from ‘Roblox’ to Claire’s with new collection
• BuzzFeed steps into the metaverse, promising a “Mega Tasty” experience

  
• Meta lays off 11,000 workers to “become a leaner and more efficient company”

  Mark Zuckerberg announced that Meta will lay off more than 11,000 employees in a round of job cuts that will affect Facebook and Instagram.

  
• The company “at the apex of gaming and youth culture” is selling land in the metaverse. Welcome to FaZe World.

  FaZe Clan is headed to the metaverse. The gaming organization will open a Web3 space called FaZe World later this year.

  
• 68% of consumers already experience the metaverse, even if they don’t realize it
• Meta hopes “platform agnostic” creators will flock to its events at VidCon
• Spotify has launched its own island in Roblox. Will it launch a metaverse concert series?
• Kevin Lin co-founded Twitch. Now he’s raising a $24 million funding round to create pop culture franchises in the metaverse.
• Feeling peckish while watching Twitch? Hop over to Jack in the Box’s virtual drive-thru.
• Bretman Rock will host the first music awards show in the metaverse (and Lizzo will perform)
• Horizon Worlds is rolling out a Reels-esque creator bonus program
• Coca-Cola has a new flavor. It’s “pixel” for the metaverse.