Metaverse

• VRChat is loading into the creator economy with an avatar store
• Someone paid $207 million to turn Napster metaverse

  Napster has been bought by Infinite Reality for a whopping $207 million, and looks like it'll be rejiggered as a metaverse-y destination for musicians and fans.

  
• Twitch is using its “Battle of the Brands” to demonstrate the potential of its ‘Fortnite’ island

  DoorDash's Battle of the Brands is moving into The Glitch, a Twitch metaverse experience created in 'Fortnite'.

  
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen

  "Our vision for the Roblox economy is that it will ultimately model the physical world, with the ability to go above and beyond by overcoming physical limitations," Stephanie Latham, Roblox's VP of Global Brand Partnerships and Advertising, told Modern Retail. "We believe this vision holds true for shopping on Roblox, as well."

  
• Roblox paid out $741 million to its community of creators in 2023
• Custom experiences are coming to “metaverse-style games” thanks to GameSquare’s new unit
• Paris Hilton is helping her family’s hotel brand launch a rewards program in Roblox
• The upcoming ‘Hunger Games’ prequel is set at a school. Roblox players can now enroll in it.
• For the owner of Bored Ape Yacht Club, the metaverse looks Gucci
• ‘Fortnite’ developer Epic Games wants to take on ‘Roblox,’ and brands should pay attention
• Warner Music Group teams with Roblox to host a Super Bowl concert in the metaverse
• Roblox’s debut on Meta Quest could be a game-changer for the metaverse