influencers

• Macy’s Vastly Democratizes ‘Style Crew’ Influencer Program, Which Was Formerly Only Open To Employees
• Insights: Old-School Stars Forced Online Will Help Change Hollywood Long After Pandemic

  The COVID-19 pandemic is forcing even old-school stars to look at online ways to connect with fans. And Hollywood will never be the same.

  
• Insights: How Online Creators Can Thrive, And Help Others Survive, In Our Plague Year

  The COVID-19 pandemic has transformed life, and is creating opportunities for online creators to thrive with captive audiences. But please, do it right.

  
• The FTC Wants To Hold Brands, Platforms Like YouTube Financially Liable For Improper #SponCon Disclosures

  All five commissioners of the Federal Trade Commission (FTC) have voted to review how it handles digital influencers and sponsored content.

  
• For Beauty Influencer Campaigns, YouTube Delivers
• Insights: College Sports Is About To Unleash An Influencer Deluge
• IGTV Is Funding Creator Content — When It Doesn’t Touch On Politics, Social Issues
• The FTC Releases New Guidelines (And Its First Creator-Friendly Brochure) For Influencers Who Post Sponsored Content
• Insights: As Social Media Sites Fiddle Over Cannabis Creator Bans, Public Health Suffers
• Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers
• Insights: VidCon And Its Influencers Are Bigger Than Ever, But What About The Kids?
• Insights: Beating Burnout, The Biggest Threat To Influencers Everywhere