emarketer

• New data shows TikTok adoption gaining on YouTube, especially among Gen Z
• U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)

  Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer's inaugural forecast in the sector.

  
• Disney+ On Track To Surpass Sister Streamer Hulu’s U.S. Subscribers By 2024 (Report)

  While both Hulu and Disney+ are owned by parent company Disney, the latter platform -- which launched last November and was a massive hit right out of the gate -- is set to surpass its 13-year-old predecessor in terms of U.S. users by the year 2024.

  
• TikTok Added 12 Million Unique U.S. Visitors In March, As Watch-Time Surges In Quarantine (Report)

  Have you been obsessively scrolling TikTok this quarantine? You’re far from alone. The micro video platform, owned by Chinese internet giant Bytedance, added more than 12 million unique U.S. visitors in March, for a total of 52.2 million, per a recent eMarketer report, citing figures from Comscore.

  
• Twitch To Surpass 40 Million Monthly U.S. Viewers Next Year, Report Finds
• Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study)
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
• Facebook And Instagram Add Tools To Help Users Not Get Addicted To Facebook And Instagram
• People Set To Spend More Time Online Than Watching TV In 2019
• Blame The Cord-Cutters For AT&T’s Sudden Drop In Share Price
• ‘Narcos’ Is the Most Popular Show On Netflix
• TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)