emarketer

• This year, TikTok’s total watch time will surpass YouTube’s
• New data shows TikTok adoption gaining on YouTube, especially among Gen Z

  Though YouTube still gets a larger audience than TikTok, the gap is closing, especially among Gen Z viewers, according to eMarketer.

  
• U.S. Influencer Marketing Spend To Surge 34% To $3.7 Billion This Year, More Than Doubling 2020’s Growth Rate (Report)

  Influencer marketing spend is predicted to jump 33.6% in the U.S. this year, reaching $3.7 billion, according to analytics firm eMarketer's inaugural forecast in the sector.

  
• Disney+ On Track To Surpass Sister Streamer Hulu’s U.S. Subscribers By 2024 (Report)

  While both Hulu and Disney+ are owned by parent company Disney, the latter platform -- which launched last November and was a massive hit right out of the gate -- is set to surpass its 13-year-old predecessor in terms of U.S. users by the year 2024.

  
• TikTok Added 12 Million Unique U.S. Visitors In March, As Watch-Time Surges In Quarantine (Report)
• Twitch To Surpass 40 Million Monthly U.S. Viewers Next Year, Report Finds
• Netflix And YouTube’s Share Of Daily Viewership To Drop As Field Grows (Study)
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
• Facebook And Instagram Add Tools To Help Users Not Get Addicted To Facebook And Instagram
• People Set To Spend More Time Online Than Watching TV In 2019
• Blame The Cord-Cutters For AT&T’s Sudden Drop In Share Price
• ‘Narcos’ Is the Most Popular Show On Netflix