In 2019, people around the world will spend more time on the internet than watching traditional TV.
That prediction comes from Zenith, an agency that conducts research for marketers on content strategy. Recode reported the findings of the study earlier this month, which found that people will spend an average of 170.6 minutes per day online, while they’ll spend 170.3 minutes each day in front of the TV.
Though 18 seconds isn’t much of a time difference, it represents a trend in the amount of time people have been spending with both forms of media over the past several years. According to Zenith’s data, TV viewing hours have gone down since 2011 — from just under 180 minutes per day — while time spent on the internet has substantially increased from just under 80 minutes daily seven years ago.
The study also notes the increased time people are spending on social media — which it separates from overall internet use — putting time spent on media activities overall at a whopping 479 minutes per day this year.