emarketer

• TikTok may be big in Asia, but its U.S. user base is a goldmine
• Stuck in a Shorts rabbit hole? YouTube’s new timer puts a limit on your browsing session.

  YouTube is looking to address concerns related to youth mental health by letting users put timers on their Shorts activity.

  
• YouTube is the platform with the most AI chatbot referrals. Competitors want to catch up.

  eMarketer's findings from the world of generative AI chatbot referrals show why so many platforms are putting more resources into search.

  
• In influencer marketing, “the days of unchecked spending are over” — and measurement is key

  Influencer marketers and creator sponsors want more measurement tools for campaigns, but several factors make measurement tricky.

  
• Companies are increasing their influencer marketing budgets. Here’s what they’re looking for.
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• Reddit is the internet’s fastest-growing social media site. Why?
• As TikTok ban looms, other platforms are rushing in to court displaced creators
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• Creator earnings from sponsored content projected to reach $8.1 billion in 2024
• Move over #FinTok: YouTube is the top digital hub for banking advice among Millennials and Gen Z
• This year, TikTok’s total watch time will surpass YouTube’s