For now, the platform will only allow marketers to buy ad space on streaming services owned by major TV networks and studios like NBCUniversal and Warner Bros. Discovery, but Comcast anticipates expanding inventory to space on traditional linear TV in the future.
comcast
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Katie Feeney’s reality series is Xfinity’s entry point for the creator economy
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Comcast just made a platform to “steal” ad dollars from YouTube
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Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?
First, globally, Moldovan YouTube Shorts creator Tsuriki Show continues its meteoric rise, and now has the most unique viewers of any creator or property across Facebook or YouTube. Its 691.8 million global unique viewers in July 2021 were over 5 million more than TheSoul Publishing for the month, and nearly 29 million more than The Walt Disney Company.
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Discovery/Warner Merger Makes Conglomerate With As Many As 150 Million Unique Viewers In U.S.
The streaming wars have been going for years, and recent moves have escalated the arms race even further. Right on the heels of Discovery and WarnerMedia joining forces in the name of video content, Amazon's MGM Studios buy could elevate the retail giant's filmmaking aspirations.
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Insights: AMC Trolls Universal As Budding War Escalates Between Theaters And Studios
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Insights: Will Peacock’s Throwback Approach Take Flight For Comcast?
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TYT Launches 24-Hour Channel On Xfinity X1, As Election Coverage Looms
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Vevo Looking To Supercharge OTT Distribution
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Insights: Apple And Comcast Giveaways May Net Tens Of Millions Of Subscribers And Send SVOD Super Derby Back To Where TV Started
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Disney CEO Bob Iger Confirms Talks To Buy Out Comcast’s 33% Stake In Hulu
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AT&T Sells Back Its 10% Stake In Hulu, Valuing Streamer At $15 Billion
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Disney Is Reportedly In Active Discussions To Purchase AT&T’s 10% Stake In Hulu
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