Branded

• With 210 brands active on Roblox, top games have become the hot new IP
• Feeling peckish while watching Twitch? Hop over to Jack in the Box’s virtual drive-thru.

  Jack in the Box has opened up a virtual drive-thru on Twitch where viewers can claim rewards on their way to their favorite streams.

  
• Invisalign Shares Soar Following Huge Quarter, With Substantial Jolt From Charli D’Amelio

  The D’Amelio family -- and specifically youngest daughter Charli -- are turning out to be a massive booster for brands. The wholesome 16-year-old and former competitor dancer is the most-followed creator on TikTok by leaps and bounds, with 95 million fans.

  
• In Savvy Brand Deal, Charli D’Amelio Gets Signature Drink On Dunkin’ Donuts Menu

  Charli D’Amelio's penchant for Dunkn’ Donuts coffee is well-documented on TikTok for her 80 million followers, where she regularly shares clips of herself indulging in a caffeine fix. And now, in a savvy brand move by the coffee and baked goods chain, Dunkin' is bringing D’Amelio’s signature drink order to its menu at storefronts nationwide: a Dunkin' cold brew with whole milk and three pumps of caramel swirl.

  
• Buzzy ‘Dad, How Do I?’ YouTube Channel Links With Lowe’s For Father’s Day Contest
• Tastemade To Follow Travel-Averse Road Trippers In Linear Series ‘The Un-Adventurers’
• Twitch, Gillette Further Three-Year-Old Brand Deal With Fleet Of Five Top Gaming Creators
• Hilton Hotels Named Title Sponsor Of BuzzFeed’s ‘BringMe’ Travel Vertical In Sweeping Pact
• HP Unboxes With Bretman Rock For Latest Laptop Campaign
• Influencer Marketing Pioneer ‘Best Fiends’ Taps Joey Graceffa, LaBrant Fam For Latest Launch
• David Dobrik Swipes Right On Branded Courtship With Dating App ‘Bumble’
• James Charles Spills Savvy Brand Deal With Ole Henriksen — And Some Tea To Boot