Branded

• Beauty Giant Estée Lauder Now Allots 75% Of Its Digital Marketing Budget To Influencers
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years

  Ryan ToysReview, the seven-year-old YouTube phenom with 20 million subscribers and an astonishing 30 billion lifetime views, is helping fast food chain Hardee’s get back into the children's meal business.

  
• Ad Giant Denstu Aegis Acquires ‘Branded’, The Live Events Firm Behind YouTube FanFest

  Founded in 2002 and headquartered in Singapore and Hong Kong, Branded conceptualizes, programs, organizes, and produces live events -- including conferences, music festivals, educational academies, and fan fests -- that seek to convene businesses, brands, celebrities, and fans.

  
• YouTube Star Hannah Hart Cooks Burrito While Hanging Upside Down To Promote Glad Plastic Wrap

  YouTube star Hannah Hart appeared in a branded video in which she promotes Glad Press'n Seal wrap by cooking a burrito while hanging upside down.

  
• YouTube Star Bull1trc Goes Shopping With NBA Players In New Web Series
• Alaska Airlines’ Branded Giphy Channel Soars To 191 Million Total Views In Less Than A Month
• YouTube Star Poppy Collaborates With Microsoft’s New Chatbot To Make “High-Quality Internet Content”
• Ikea, With Help From YouTube Stars The Ballinger Family, Sam Tsui, Ann Le, And Skyy John, Offers 100 Holiday Tips
• A Dutch YouTuber Dressed As Spiderman Bought A €23,070 Car With YouTube Views
• Ikea’s Ingenious Pre-Roll Ads Turn The Viewer Into A Voyeur
• Former ‘Late Late Show’ Host Craig Ferguson To Lead Branded Web Series For Clothing Retailer Gant
• Maisie Williams, Miley Cyrus Headline Converse’s Twitter Web Series