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• Two Suspects Arrested Following Brutal Hollywood Attack Against Three Trans Influencers Of Color
• Anonymous Content, WME Vet Nate Ruff Launches Boutique Digital Talent Firm ‘Odd Projects’

  Nate Ruff, a digital talent manager who has previously worked in creator representation at Anonymous Content and WME, is branching off to launch his own business. Ruff has founded Odd Projects, a talent management company that will provide comprehensive rep to starry clients including dance luminary Matt Steffanina, (11.9 million YouTube subscribers) video essayist Nerdwriter (2.9 million), and prank and comedy sketch channel 4YE Originals (636,000).

  
• Warner Music Group Acquires Meme Account Company IMGN For At Least A Reported $85 Million To Gain “Insights Into Social Media”

  
• Ad Agency Mekanism Taps Curtis Roach For Back-To-School Safety Campaign On Triller

  Ad agency Mekanism is turning to burgeoning micro-video platform Triller to ease student anxieties in New York City, where schools are set to reopen in the fall. With 1.1 million public school students set to return to classrooms with different protocols and formats in place, the agency has launched a social media campaign to promote a new kind of greeting to replace handshakes, fist-bumps, and high fives.

  
• Hype House TikToker Kelianne Stankus Signs With UTA (Exclusive)
• NikkieTutorials Robbed At Gunpoint In Netherlands Home, As Local Police Solicit Tips
• Three Of Bon Appétit’s Test Kitchen Stars Have Exited After Failed Pay Negotiations
• TikTok’s Hype House Signs On Dotted Line For Reality Series As Part Of Larger Pact With Wheelhouse Group
• YouTube Ad Revs Dipped To $3.8 Billion In Q2, But We’re Seeing “Further Improvement” In July, CFO Says
• MTV Inks Talent And Consumer Products Pact With Musician-Influencer Johnny Orlando
• GoldieBlox Names Former New Form Exec Melissa Schneider Chief Content Officer
• Twitter “Likely” To Test Subscription Options This Year As COVID Shrinks Ad Revenue, CEO Says