TikTok

• The Architect Behind Disney+, Kevin Mayer, Has Been Named CEO Of TikTok
• TikTok Goes On Hiring Spree In London, Which Will Serve As Center Of European Ops (Report)

  TikTok is going all in on London.While the company moved into new headquarters in Los Angeles in January -- a five-floor, 120,000-square-foot space in Culver City, housing 400 employees and a content studio -- the company has made its London offices its central hub in Europe, per a CNBC report, and its second biggest office globally.

  
• Charli And Dixie D’Amelio No Longer Affiliated With ‘The Hype House’ As A Business

  Charli D’Amelio, who has ascended to TikTok superstardom as the platform’s most popular creator with 54 million followers, is no longer affiliated -- from a business perspective -- with The Hype House.

  
• WME Signs 18-Year-Old TikTok Chef Eitan Bernath

  TikTok star Eitan Bernath is the latest creator to find fame on the platform to sign with a top talent agency.

  
• TikTok Phenom Addison Rae Drops Merch Brand In Collaboration With Fanjoy
• TikTok Has Reportedly Surpassed 2 Billion Global App Downloads
• TikTok Is Sharing Proprietary Ad Performance Metrics And Targeting Data With Its New Partner, Sprinklr
• TikTok Tests Ecommerce Waters With Branded ‘Small Gestures’ Program
• TikTok Added 12 Million Unique U.S. Visitors In March, As Watch-Time Surges In Quarantine (Report)
• A3 Artists Signs Popular Pomeranian Jiffpom, With 20 Million TikTok Followers (Exclusive)
• TikTok Launches In-App Fundraising Product, Plots Star-Studded Charity Stream
• TikTok Hosting Weeklong Virtual Prom For Quarantined Teens With Patrick Starrr, Diplo, More