Snapchat

• Snap Launches Standalone Story Creation App With New Editing Tools, Multi-Platform Publishing
• Snap Says Spotlight Has Paid Out $130 Million To Users, Unveils Creator Tip Feature ‘Gifting’

  “A Gift is a show of support Creators can receive from their fans who want to build meaningful personal relationships with them,” Reesha Sodha, Snap’s manager of product marketing for creator platform, said at the summit.

  
• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA

  TikTok’s D’Amelio sisters (who have a combined follower count of 160+ million on the video app) are fronting a “larger than life competition series” where they’ll challenge fellow celebrities to feats of “bravery, athleticism, and ingenuity,” per the company.

  
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads

  At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.

  
• Snapchat Says 53% Of Its ‘Snap Originals’ Are Fronted BY BIPOC Or LGBTQ+ Leads
• Snapchat’s TikTok Competitor, Spotlight, Has 125 Million Monthly Active Users
• Insights: Gen Z’s Social Media, Game Habits Pushing Entertainment In New Directions
• Snap Reportedly Readying Next Generation Of AR ‘Spectacles’ And Its Own Drone
• Snapchat Testing ‘Remix’ Tool In Stories, Which Is Akin To TikTok Duets
• Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett
• Snap Taps Brooke Berry To Helm Creator Development Following ‘Spotlight’ Launch
• Snapchat Launches ‘Safety Snapshot’ Program To Educate Users On Data Security