Snapchat

• Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads

  At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.

  
• Snapchat Says 53% Of Its ‘Snap Originals’ Are Fronted BY BIPOC Or LGBTQ+ Leads

  After 2020 “profoundly challenged the way we think and act,” Snapchat has released its second Diversity Annual Report, in which it outlined the strides it has made in its diversity, equity, and inclusion efforts (DEI), as well as its plans for the future.

  
• Snapchat’s TikTok Competitor, Spotlight, Has 125 Million Monthly Active Users

  “We are highly encouraged by the early returns from our investments in Spotlight with this new platform reaching over 125 million monthly active users in March,” Snap CFO Derek Andersen said during the tech giant's first-quarter earnings call.

  
• Insights: Gen Z’s Social Media, Game Habits Pushing Entertainment In New Directions
• Snap Reportedly Readying Next Generation Of AR ‘Spectacles’ And Its Own Drone
• Snapchat Testing ‘Remix’ Tool In Stories, Which Is Akin To TikTok Duets
• Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett
• Snap Taps Brooke Berry To Helm Creator Development Following ‘Spotlight’ Launch
• Snapchat Launches ‘Safety Snapshot’ Program To Educate Users On Data Security
• Ryan Reynolds To Premiere Snapchat Series Alongside Will Smith’s Westbrook Media
• Amid ‘Spotlight’ Rollout, Snap Elevates Ben Schwerin To SVP Of Content And Partnerships