Industry

• The Ad Council, Movember, And Creators Come Together For “Man Of More Words” Suicide Prevention Campaign
• Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV

  Leading global video measurement firm Tubular Labs unveiled today a new suite of metrics onstage during its presentation at the NewFronts West -- a West Coast iteration of the longstanding New York-based digital marketing showcase.

  
• Creators Lindsey Stirling, Hayley Kiyoko, Aminé, And Christina Perri Harmonize For New ‘Seize The Awkward’ Campaign

  The Ad Council has partnered with top creators and musicians Lindsey Stirling, Hayley Kiyoko, Aminé, and Christina Perri for the latest installment of its ongiong mental health awareness campaign, Seize The Awkward.

  
• Social Video Strategy Spotlight: How Netflix, Amazon, And Hulu Take Different Approaches To Hyping New Shows

  We’re turning the spotlight on streaming services to examine the social video trends in promotions of three more high-profile shows: Netflix’s The Witcher, Hulu’s Looking for Alaska, and Amazon’s Carnival Row.

  
• MTV’s VMAs Collect Hundreds Of Millions Of Social Video Views, Primarily On Owned Properties
• Top-10 College Football Teams Are Also Great At Generating Social Video Views
• Building Buzz: Facebook Dominates In Audience Views for Three Highly-Anticipated TV Shows Coming This Fall
• Creators For Good: Staying Fashion-Forward and Thrift Shopping With Kristen McAtee
• Premier League Social Video Standings Look A Lot Like Typical Season’s Table
• Ninja’s New Cross-Platform Video Strategy Since Leaving Twitch For Mixer
• Bernie, Biden, And Warren Get Post-Democratic Debate Social Video Bump
• HBO, The Walking Dead, And Star Trek Grab Comic-Con Spotlight On Social Video