[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
Scroll down for this week’s Tubefilter Chart.
Almost a month into COVID-19’s outbreak within the US, American YouTube habits are still reflecting a viewership that is sheltering in place. While the upper end of our latest US-only Tubefilter chart is dominated almost entirely by family-friendly vlogs and studios, the rest of the top 50 includes a lot of news hubs and at least one channel that can help its viewers learn new skills from the comforts of their own homes.
Cocomelon – Nursery Rhymes took home the double in this week’s Tubefilter charts, emerging as both the most-viewed channel in the US and the most-viewed channel in the world as a whole. The animation studio, which targets YouTube’s youngest viewers with its cute and colorful videos, picked up 879.7 million views over the past seven days, a 7% increase over the previous measured period. The next two channels behind it in the US ranking are both family-friendly destinations as well, though they’ve flip-flopped their respective positions since last week. Kids Diana Show is up to #2 thanks to a big week that saw it score 626.6 million views and accelerate its viewership by 12%, while Like Nastya fell back to #3 despite surpassing 613.2 million views over the measured period.
The only channel in the top five not aimed at young children is Movieclips, which rode its arsenal of film content to another big week. Its 366.9 million views were enough to pip Vlad and Nikita for the #4 spot. The family vloggers dropped to #5 despite 336.7 million views this week.
Once again, Americans hungry for updates about the spread of the novel coronavirus flocked to news channels on YouTube. Five news channels tied to major media companies — CNN, NBC News, ABC News, MSNBC, and Inside Edition — all pulled into the top 50 this week. Videos related to the coronavirus are regularly accruing millions of views, and they are thus largely responsible for this trend.
The most interesting entrant in the top 50, however, is MasterClass. The official YouTube home of the digital education platform received 66.8 million views this week, a 30% increase over its performance last week. Those numbers are good enough to cut the channel’s chart position in half, from 62nd up to 31st. It would seem that as long as Americans are cooped up in their own homes, they’ll want to learn some new skills. Unsurprisingly, one of the most popular MasterClass videos of the week is an interior design lesson from Kelly Wearstler, who uses her class to help her viewers make their spaces a little more homey and liveable.