Folks who tune in to Adi Fishman’s YouTube videos might get the idea that creating content on the platform is all fun and games. Fishman has built a presence hinged on lighthearted, trendy content: pranks on his brother (who's Tal Fishman, creator of the massive Reaction Time channel) and girlfriend, many, many challenges, and collabs with friends like Infinite and other members of creative collective Free Time. But what seems easy breezy on the surface is the result of a lot of hard work behind the scenes, Fishman says.
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