Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.
Fifteen-year-old Emma Marie’s whole family is on YouTube. The Ohioan-turned-Floridian teen got her start in 2015, starring alongside her younger sister Ellie on their family’s shared channel. Then, in 2016, she branched off to host her own channel, where she immediately began treating viewers to looks at the latest fashion from trendy brands like Aéropostale and Rue 21.
In the years since, Marie has expanded her content to cover a swath of Gen Z catnip lifestyle topics, from DIYs like how to make your own unique phone case to telepathy milkshake challenges to epic sleepovers and back-to-school shopping and bucket lists. While Marie, who’s a sophomore, is in school each weekday, she dedicates her entire weekends to YouTube, and posts each Saturday and Sunday.
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Her consistency and eye for popular types of videos has propelled her past one million subscribers, but as we mentioned above, she’s not the only YouTuber in her household. Her family’s core channel, where she, her sister, and her parents post vlogs, also has more than one million subscribers, and Ellie, who’s nine years old and has only made eight videos, already has more than 50K subscribers herself.
Marie’s success so far has encouraged her to plan for a future on YouTube, especially now that she’s getting old enough to have her own car (a vlogging essential), and in a couple years will jet off to college, where the switched-up surroundings will give her a whole new place to share with her subscribers.
Just because those are future goals doesn’t mean Marie is letting her content go stagnant now. She recently expanded her creative energy from YouTubing into debuting her very own fashion line. She teamed up with Dote, an app that incubates fashion influencers by giving them a platform to share their styles and earn in-app currency they can use to purchase items from top labels. Right now, Dote is serving up this fashion entrepreneur’s summery ‘Hello Vibes’ collection, comprised of a tie-back T-shirt, a shell choker, and a cropped hoodie.
Check out our chat with her below.
Tubefilter: How does it feel to hit one million subscribers? What do you have to say to your fans?
Emma Marie: It feels amazing, and it doesn’t even make sense how it was possible to be where I am today. It makes me so happy for my hard work to pay off. I just wanna say thank to my supporters for everything! The endless love and support from you guys fills my heart with joy. I can’t thank you all enough for giving me all my opportunities and letting me hit one million!! I love you guys.
Tubefilter: Tell us a little about you. Where are you from? What was life like before YouTube?
EM: I’m Emma Marie, I’m 15 years old, and I was born in Toledo, Ohio, but I now live in Florida. Before I started doing social media, my life was pretty normal. Had a big group of friends, got good grades, and just had a regular life…until I started social media!!
Tubefilter: What made you choose YouTube as the place to upload your content?
EM: I chose YouTube to upload my videos because that was today’s society watches. As for me, I barely watch TV; I now just watch YouTube and Netflix. Basically, YouTube is the new TV, so it was perfect for me to go to that platform, where I could entertain millions!
Tubefilter: You have your own clothing line! How did that come about?
EM: I was invited on a trip to Los Angeles, by the company Dote. It’s an online clothing app, and it was amazing. A few weeks after the trip, they offered me a chance to work with them and have my own clothing line. Of course I said yes, because it’s always been my dream!!
Tubefilter: What do you think makes your content stand out despite all the noise on YouTube?
EM: My content stands out because I consider my videos to be relatable to other girls. I am real in my videos, and I make sure they are videos my followers want to see. Most of my followers know I’m very active with them. With all the noise and commotion, I still take time each day to make good content.
Tubefilter: How do you come up with video ideas and keep your audience coming back for more?
EM: I post on Saturdays and Sundays, so I have plenty of time during the week to think of content. As of right now, I do challenges, DIYs, hauls, and other videos. Basically, I try to post trendy videos that are searchable, make them entertaining, and fun! Most of the time I get my ideas from other girl YouTubers close to my age, and that helps me come up with content.
Tubefilter: How long does the average video take you to make, from conception to posting?
EM: When I’m done filming a video, It takes me about three hours to edit a whole thing. It always depends on how long the video is before I’ve edited it.
Tubefilter: When did you start noticing your audience really picking up? Was there one specific video that attracted a lot of attention? How are you growing your audience?
EM: I posted a video called A Message to My Best Friend (below), and within 24 hours, that video hit one million views. Many people started following me after that, and my channel grew rapidly. I gained a constant audience, and still, to this day, it’s growing. I just make sure to stay true to myself, post the days I’m supposed to, and always be active with my followers!!
Tubefilter: What else do you get up to in your daily life?
EM: I’m actually a sophomore, so I have school during the weekdays. I also do school cheer, so I have practice two days a week. When I’m free, I usually journal, draw, or hang out with my friends!
Tubefilter: What’s your favorite part of making content specifically for YouTube?
EM: My favorite part of making YouTube videos is all the fun things I get to do. If I wasn’t doing YouTube, I would never have done half the things I’ve done, from doing the “eat it or wear it” challenge to letting my dad pick my outfits. Each videos also makes my family and I bond together! I get to experience many crazy things everyday.
Tubefilter: What’s next for your channel? Any plans looking to the future?
EM: When I’m old enough to drive, I will hopefully be able to start vlogs, and sharing more of my life. I will probably starting post more than twice a week, because it will be easier to film better content. My biggest plan is to continue my YouTube channel when I go to college, and when I’m older!!
You can add yourself to the ranks of Marie’s more-than-a-million YouTube subscribers at her channel YouTube.com/EmmaMarie.