FASHION

• YouTube Merch Leader Fanjoy Is Moving Into Fashion Apparel, And Its Peyton List Collab Is Just The Beginning
• Emma Chamberlain’s Debut Fashion Line, ‘High Key’, Sells Out Sight Unseen In 2 Hours

  The collection, complete with bold colors that speak to Chamberlain's outsized personality, marks an exclusive collaboration with Gen Z-aimed social and shopping app Dote.

  
• The Merrell Twins To Launch ‘True Img’ Fashion Brand Tomorrow

  The Merrell Twins are the latest YouTube stars to launch their own fashion label dubbed True IMG, which will comprise affordable, school-appropriate items for their young female fans.

  
• Hila Klein’s ‘Teddy Fresh’ Brand Gets Massive Retail Rollout At Zumiez Stores Nationwide

  Teddy Fresh items, most of which feature the line’s signature teddy bear logo, range in price from $23.95 for a beanie to $79.95 for a colorblocked anorak jacket.

  
• Days After Launching Hair Extension Line, Niki And Gabi Announce Wet Seal Fashion Collab
• Fashion Creator Chriselle Lim Launches Capsule Collection At Nordstrom
• Jenn Im Drops Music Festival-Inspired Eggie Collection, With Select Pieces Selling Out In Hours
• From Faze Banks To Hila Klein, We Asked Experts To Review Fashion Lines From YouTube Stars
• Tanner Braungardt’s ‘Dibs’ Streetwear Label To Launch At Buckle Stores Nationwide
• Jenn Im To Drop Second Season Of ‘Eggie’ Fashion Range On Thursday
• Fashion Influencer Chriselle Lim Launches Branded Content Company ‘CINC Studios’
• YouTube Star MarziaPie Launches Fashion Line with Scent Trunk