The Merrell Twins are the latest YouTube stars to launch their own fashion label dubbed True IMG, which will comprise affordable, school-appropriate items for their young female fans.
Twenty-one-year-old Veronica and Vanessa, who count 3.5 million subscribers on their joint YouTube channel — featuring music, challenge videos, sketches, and more — will vend the line exclusively online at trueimg.com. The twins tell WWD that after being bullied throughout their school careers, the line — which has been in the works for roughly three years — is intended to help supporters and shoppers tap into a sense of inner confidence. The phrase ‘true image’ is derived from the meaning of Veronica’s name, and its logo (see below) also features a butterfly dotting the ‘i’ in Img — a nod to the meaning of Vanessa’s name in Greek.
The sisters collaborated with global fashion company Instaco — which pacts with influencers to create lifestyle brands — on the collection. (Instaco is also behind fashion vlogger Jenn Im’s Eggie range). All of the pieces in True Img are under $70. You can check out a teaser video featuring closeups of some of the items on the line’s official website, where items will go on sale tomorrow.
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“We believe fashion is an outward expression of how you feel inside,” the twins said in a statement. “With a diverse collection, True Img provides pieces to express your true self everyday.”