Fashion vlogger Chriselle Lim has pacted with upscale retailer Nordstrom to launch her first-ever limited edition fashion line.
Lim partnered with Los Angeles-based clothing brand J.O.A. on the capsule collection, which comprises 23 pieces and officially launched on March 15. The ‘Roman Holiday’-themed range — which Lim says was also inspired by Audrey Hepburn and Bianca Jagger — is priced between $59 and $124, and is now available at 40 select Nordstrom stores and at Nordstrom.com. “I started my career on YouTube with tutorials on how to wear one piece in many different ways,” Lim told WWD of the line, which features such items. “It’s how I started my channel, and to this day [the ‘Transformations’ series is] one of our most popular videos. I wanted women to get a bang for their buck.”
Lim isn’t the first beauty blogger to pact with Nordstrom on a limited clothing line. When fellow creator Arielle Charnas, aka Something Navy, launched her own collection in collaboration with Nordstrom last year, it moved $1 million worth of merchandise in 24 hours. Now, Charnas and Nordstrom are partnering on a permanent brand.
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Last October, Lim — who counts 756,000 YouTube subscribers and 1 million Instagram followers — launched Cinc Studios, a branded content studio for fashion, beauty, and lifestyle companies. Cinc provided its services to herald the launch of Lim’s own line. Check out a campaign teaser helmed by the studio below.
